The Lane Style House Announces Launch of the D-I-Y Showroom(TM), a Virtual Fashion Platform

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The Lane Style House connects designer labels with fashion editors, media, fashion stylists and buyers, creating a streamlined fashion editing process.

The Lane Style House aims to change the way designers and labels interact with fashion media professionals by offering a convenient and affordable solution for them to showcase their designs to a community of influential fashion professionals, all of whom have the opportunity to contact the designers and labels directly.

By providing an exclusive network for designers to engage directly with the media, The Lane Style House gives every new or established designer and label a chance to be discovered and become successful, sky-rocketing their visibility to an elusive section of the fashion industry.

Barbara Lane, founder and CEO of The Lane Style House, said: "The fashion editing industry has been slower to utilize the convenience of technology. The DIY Showroom (TM) aims to change this by connecting fashion designers with editors, buyers and fashion stylists online and harnessing the efficiency and power of the internet. "The Lane Style House is linking global fashion designers with fashion's taste-makers, one-click at a time!"

Fashion designer brands can upload recent campaigns, lookbooks, line sheets, hi-resolution images and press kits, allowing one-click downloads from their Designer Showroom Page, making it easy to increase their level of exposure. Members of the media and fashion stylists will have the ability to anonymously submit open pull requests on the platform and browse collections 24 hours a day, 365 days a year.

The Lane Style House, offers high quality collections from global brands. The featured collections will consist of Women's Contemporary, Avant-Garde, Menswear, Women & Men Accessories and shoes. In addition to offering exclusive access to media and fashion stylists, will also feature fashion stories, industry advice and style tips from today's top industry professionals.

When: August 30th, 2013 - first day available for full access; Registration is available today. New brands are being accepted.


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Barbara Lane
The Lane Style House
since: 09/2011
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