Atlanta (PRWEB) August 19, 2013
Mahala, a secure mobile payments app for merchants, content owners and nonprofits, is powering sales for independent musician Mandy Gawley and donations for SERV International.
The free Mahala Wallet app for buyers and Mahala Merchant app for sellers are in beta. Both are available on iPhone and Android.
Using Mahala, Gawley will sell her new song “The Space that Lies Between” on her website and Facebook page (https://www.facebook.com/MandyGawley), which has 150,000-plus fans. A portion of proceeds will go to nonprofit SERV International (http://www.servone.org/), which feeds millions of malnourished people around the world and rescues orphans in Kenya. For each download, SERV International will be able to provide one meal via its SERV 1 Feed 1 program.
In addition, Mahala (http://www.mahala.us) will power sales of Gawley’s DVD/CD special-edition set, which will debut Aug. 31 at Celebrate Freedom, the largest free one-day concert in Atlanta. A portion of these proceeds will also go to SERV International.
With Mahala, no card readers are needed. Consumers simply scan Mahala’s secure QR codes with their phones, online or in person, to complete transactions. The S-QR™ enables payments anywhere – including websites, videos and Facebook – without forcing consumers to go to another site to pay.
Unlike other payment technologies, merchants using Mahala in their stores don’t need additional hardware. For online sales, merchants can enjoy one-page purchasing.
And as consumers scan sellers’ S-QR codes, bank account information is never stored at the point of purchase. All transactions are backed by a leading payment processor and protected by a password and PIN.
For nonprofits, Mahala enables a more frictionless way to accept donations.
“When donors don’t have to swipe cards or go to another site to enter payment details, the urge to give is increased,” said SERV International President Joe Garcia. “With SERV International, donors feel good about how a small amount of money can make a big impact. Mahala will make these donations easier than ever, whether they’re being made online or in person.”
For indie artists such as Gawley, Mahala is a vehicle to sell content directly to fans on social media and personal websites – without paying a percentage to music distribution platforms.
“I believe Mahala will revolutionize the way people buy content, and I’m thrilled that the company is giving independent artists like me an opportunity that has never been available before,” Gawley said. “Using the Mahala Wallet app will be fun and easy for fans and will make my business transactions easier as well. I won’t have to wonder if the card reader on my iPad is working correctly or fiddle with it if a transaction doesn’t go through. I can just scan and go, allowing more face time and interaction with my fans, which is my favorite part of a live show! It's exciting how this technology is going to change the way that musicians and other creative artists connect with their audiences.”
Gawley said Mahala eliminates barriers for musicians and other content owners such as writers, artists and producers.
“I am passionate about helping others, and my work with SERV International is very close to my heart,” Gawley said. “Mahala’s unique business model will give me the chance to increase my personal support of the organization while making it easy for fans to feel good about getting involved as well.”
With Mahala secure mobile payments, merchants, content owners and nonprofits can finally accept money anywhere – without installing card readers or being charged fees.
Consumers simply scan Mahala’s secure QR codes with their phones to complete transactions. The S-QR™ enables payments without forcing consumers to go to another site to pay.
Mahala was formed in Atlanta in 2012 by retail technology expert Sonny Fisher, one of the youngest CEOs to list a company on the South African stock exchange. To learn more, go to http://www.mahala.us.