MedActive® Oral Relief Brands Expanding into Pharmacy Planograms

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Hamacher awards one and two star rating to five MedActive® Oral Relief Brands.

MedActive® Oral Relief Brands have been awarded one- and two-star ratings by Hamacher Resource Group...

MedActive is pleased to announce that five (5) MedActive® Oral Relief Brands have been awarded one- and two-star ratings by Hamacher Resource Group, a leader in market research and category management for the retail pharmacy segment. Wholesaler load-in and pharmacy planogram placement is scheduled to begin September 1, 2013.

Hamacher provides new product analysis and planogram guidance to the pharmacy industry, using a Star Rating System.

MedActive specializes in the development of premium quality OTC oral care and relief products that address the complex needs of patients and consumers who seek comprehensive and continuous relief from discomfort associated with dry mouth, oral thrush, oral sores and lesions, burning mouth, inflammation and sensitivity.

The MedActive® Oral Relief CONTINUUM™ protocol provides continuous relief for discomfort associated with dry mouth, mucositis, oral thrush, inflammation, sensitivity, altered taste, oral sores and bleeding gums. The high compliance CONTINUUM™ provides patients safe and efficacious management of adverse oral symptoms induced by medications, chronic illnesses and therapy. Adverse oral symptoms are typically recurrent and chronic, requiring around the clock application of a long lasting mucosal conditioner and a “use-as-needed” saliva enhancer. MedActive® Oral Relief Brands contain a patented formulation of ULTRAMULSION®, a long lasting emulsion, and Spilanthes Extract, a natural sialogogue.

MedActive Planogram Offerings:

  •     Oral Relief Lozenges – Ruby Raspberry - 40-Pack – One and Two Star Rating
  •     Oral Relief Lozenges – Orange Crème - 40-Pack – One Star Rating
  •     Oral Relief Gel - Orange Crème – .05 oz. – One and Two Star Rating
  •     Oral Relief Spray - Vanillamint – 1 oz. – One and Two Star Rating
  •     Oral Relief Spray - Natural Spring – 1 oz. – One Star Rating

For more information, please visit http://www.medactive.com, call toll free 1-866-887-4867 or contact Sofia Santayana, Director of Health Care Promotions at 1-866-887-4867 or email sofias(at)medactive(dot)com.

About MedActive Oral Pharmaceuticals, LLC:
MedActive specializes in high compliance OTC oral care and relief brands, which provide continuous relief from discomfort associated with dry mouth, oral thrush, inflammation, dentin sensitivity, oral sores and lesions, most often caused by medications and chronic illness. MedActive patented formulations combine safe and effective saliva enhancement and mucosal hydration with Patient-Friendly™ Hedonics, which support ongoing patient adherence. All MedActive® Brands are made in America.

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