Cincinnati, OH (PRWEB) August 19, 2013
Lori R Taylor, a professional social media consultant, this week launched a comprehensive guide showing brands how to boost their engagement on Twitter.
The guide, 49 Ways to Boost Engagement on Twitter, features easy to follow tips, and is published on Lori Taylor's blog, Social Caffeine.
Lori said the guide is aimed at businesses who have given Twitter a try, but not yet seen results.
"All over the world, every day, people are sharing over 400 million tweets," she said. "Most of these tweets get ignored, disappearing into cyberspace as soon as they're tweeted. But some get picked up and become viral. I show my readers how to boost their chances of making a splash with their tweets."
Lori added that Twitter is "one of the pillar social networks" that "every business" should be active on.
"I often recommend Twitter as the place to start for people with no experience of social networking," Lori said. "Compared to other social networks, it's incredibly simple. You just follow people you're interested in, and share updates of up to 140 characters.
"What's more, Twitter is a communications democracy. If you have a Twitter account, you can get in touch with pretty much anyone else in the world who has a Twitter account. It doesn't matter if they're the CEO of a blue chip company, or a lifelong street bum. You can make contact. There are few places in the world you can do that. With over 200 million regular users, Twitter gives you a network with practically unlimited potential for growth."
Asked how her guide would help businesses, Lori explained that making it big on Twitter is all about small steps.
"All of the 49 steps in my guide will help brands achieve their Twitter goals," she said. "Taken alone, none of the tips will lead to overnight success. It's about gradually improving your engagement with followers until you suddenly realize you've reached the place you always wanted to be."
Lori Taylor is CEO of REV Media Marketing, a social media marketing agency which she launched in 2009. She has been named a Forbes top 50 Social Media Power Influencer for two consecutive years, and was also listed in the Forbes top 20 Women Social Media Influencers for 2013.