Maximizing the Gluten-Free Advantage on Custom Food Labels

New gluten-free packaging requirements call for custom food labels. Lightning Labels' printing experts advise how the right food label printing gives brands a competitive edge.

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new requirements for gluten-free custom food labels

Consumers are scrutinizing gluten-free custom food labels.

"Custom food labels can be the most effective marketing tools for brands that sell gluten-free products," said AnneMarie Campbell, Business Development Manager at Lightning Labels.

Denver, CO (PRWEB) August 20, 2013

Lightning Labels, custom label and sticker printing leader, is urging gluten-free product makers to examine how the new rules from the U.S. Food and Drug Administration may affect their custom food labels.

On Aug. 5, the FDA published rules governing whether products can be labeled "gluten-free," "free of gluten" and "no gluten." Under the terms of the rules, foods must have no more than 20 gluten parts per million, which the federal agency stated is consistent with the maximums set by other countries and international organizations.

Faced with these new rules, many food brands are likely evaluating their ingredients to ensure their products make the cut. In addition, the regulations shed light on the increasing importance of gluten-free products in U.S. consumer markets.

According to the FDA, as many as 3 million people in the states have celiac disease, making them gluten-intolerant. Packaged Facts, a food and beverage research provider, estimated the gluten-free industry is worth more than $4.2 billion. Whether brands already produce gluten-free products or are considering entering the playing field, it's clear that the right custom food labels are necessary to compete in the expanding market.

The Right Food Label Printing Gives Brands a Competitive Edge:
Relying on the best food label printing service provider is crucial to maintaining a competitive edge in the gluten-free business. Increased regulations and a growing number of brands offering gluten-free products means manufacturers have to jump​-start their marketing efforts to maintain a loyal customer following.

"Custom food labels can be the most effective marketing tools for brands that sell gluten-free products," said AnneMarie Campbell, Business Development Manager at Lightning Labels. "Once an extremely niche market, gluten-free consumers have grown in numbers. In addition to the spread of knowledge about celiac disease, many now tout the health benefits of a gluten-free diet. By using food label printing services like those provided by Lightning Labels, brands can create informative and attractive product labels that pull consumers in."

More Gluten-Free Shoppers Scrutinize Food Product Labels:
As many people seek out gluten-free goods, they're paying more attention to food product labels. The best packaging not only attracts shoppers, but also keeps them interested by providing the right information. Lightning Labels offers brands labeling solutions that include an incredible variety of color and text options, as well as the freedom to take their label design in any direction they choose. This ensures brands have the creative license to effectively take advantage of the gluten-free market.

For those ready to update their custom food labels, Lightning Labels is offering 15% off new label orders through September 3, 2013, using promo code END15 at checkout. The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped only within the U.S. and Canada. This offer cannot be combined with any other offers or promotion. Visit Lightning Labels for more information.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers' labeling and product packaging needs. Uses for Lightning Labels' custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Pinterest, Facebook, Twitter (@LightningLabels), Google+ and LinkedIn.