Park City, Utah (PRWEB) August 20, 2013
Today, Zane Benefits, the number one online small business health benefits solution, published new information on selling defined contribution health plans.
According to Zane Benefits’ website, a free eBook "Successfully Selling Defined Contribution to Small and Medium Businesses" was published on August 16th. The new eBook is focused toward health insurance brokers and aims to help them understand the unique buying characteristics of small and medium business (SMB) in order to successfully prospect and sell defined contribution health plans.
Health insurance brokers nationally are faced with decreasing group policy sales and need new tools to sustain and grow their business. This need is amplified as health care reform significantly disrupts the health insurance industry for brokers and employers alike.
But the SMB market has huge buying power, and approached in the right way, with the right health benefits solutions, brokers have an opportunity for success in the SMB market. This guide will describe the unique buying characteristics of SMBs and give examples of new solutions, such as defined contribution health plans.
By adding a defined contribution solution, brokers have a new tool to diversify and grow their book of businesses and build a foundation to thrive in 2014 and beyond.
Veteran, experienced, and new health insurance brokers should download this guide to learn how to successfully sell defined contribution to small and medium businesses.
The eBook is available for free download at the zanebenefits.com website and covers the following topics:
The formidable buying power of the small and medium business (SMB) market
How to successfully prospect and market to SMBs
4 unique buying characteristics of SMBs
How to identify the ideal defined contribution prospect
Ways to increase policy sales with defined contribution
About Zane Benefits
Zane Benefits was founded in 2006 to provide a revolutionized SaaS (Software-as-a-Service) administration platform ("ZaneHRA") for Health Reimbursement Arrangements (HRAs) and defined contribution health care. The flagship software provides a 100% paperless administration experience to small businesses and insurance professionals that want to offer better health benefits without a traditional group health insurance plan at lower costs. For more information about ZaneHRA, visit http://www.zanebenefits.com.