New York, NY (PRWEB) August 20, 2013
Fashion and football will join forces during New York Fashion Week as Junk Food Clothing Co. teams up with Kristin Cavallari and NFL Women’s Apparel to present “NFL Elements” on September 10th at STYLE360. The capsule collection is inspired by the fashionista’s effortlessly chic personal style and will pay homage to Junk Food’s heritage as the Original Vintage T-shirt Company, featuring a contemporary mash-up of spirited nostalgia and modern edge down the runway.
"We are incredibly excited to work with both Kristin Cavallari and NFL Women’s Apparel to interpret one of America's most popular sports brands creatively on the runway of New York Fashion Week,” says Andrei Najjar, Vice President of Marketing, Junk Food Clothing Co. “We are known for fun experiential fashion shows that bring our licensed properties to life and Kristin did an amazing job of taking elements from the game experience - starting with the uniform itself - and transforming these into feminine contemporary styles. The result is a unique juxtaposition of color and texture that is both fun and incredibly stylish."
The artistic direction of the “NFL Elements” show highlights a contrast between the tough side of the sport and edgy, contemporary, feminine silhouettes, as elements from the game will be infused into runway looks. Starting with NFL uniforms as the base, the runway will be transformed into a football stadium bringing the game to life with four quarters representing the two conferences and eight divisions while re-interpreting t-shirt culture as a social statement that is high fashion in its own right.
“I am thrilled and honored to be a part of this runway show in connection with Junk Food and NFL Women’s Apparel,” says Kristin Cavallari. “I've been a fan of Junk Food for years and follow the NFL very closely these days. I am excited to work with such prominent brands that I'm personally a fan of and can't wait for everyone to see my first designed collection. “
Novelty details from the collection include athletic stripes and logos, statement shoulder pads with a mid-90’s edge, vibrant team color blocking, photo real sublimated art inspired by team locations, oversized boyfriend jerseys with a feminine twist, and much more.
Immediately following the show, a capsule collection inspired by looks on the runway will be available exclusively at Bloomingdales for a limited time.
The Junk Food NFL Vintage collection curated by Kristin Cavallari will be presented on Tuesday, September 10th at 2:00 pm at STYLE360 located at 125 West 18th Street.
The Junk Food NFL Vintage After-Party hosted by Kristin Cavallari will be held at the Rooftop of The Sanctuary Hotel at 132 W. 47th St on Tuesday, September 10th, 8:30-11:30pm with special celebrity guests and NFL players.
For the complete STYLE360 New York Fashion Week schedule visit http://www.STYLE360NYFW.COM.
ABOUT JUNK FOOD Clothing Co.
Junk Food came onto the scene in 1998 as the original vintage t-shirt company, creating and forever changing the premium t-shirt market. Known for its soft, comfy fabrics and witty art, Junk Food is a celebrity favorite carried in top stores throughout the world. Also a licensing powerhouse, Junk Food has distribution rights to over 800 pop-culture properties across multiple categories including rock & roll, characters, movies, sports and foods. Junk Food is known for their out-of-box and immersive experiential marketing, as seen in past New York Fashion Week shows, including Monopoly and Smurfette, where characters were brought to life on the runway. http://www.junkfoodclothing.com