PreApps.com CEO, Sean Casto, Stresses the Importance of Pre-Launch App Marketing at The Samsung Developers Hackathon

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The Time To Leverage Pre-launch Marketing For the Apps Industry is Now

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Pre-launch buzz building has become an essential component of success within almost every industry but one. The mobile app industry does not capitalize on the power and potential offered by prerelease buzz building new apps.

Sean Casto, CEO and Founder of PreApps, talked to Samsung hackers about the importance of pre-launch app marketing for new android apps at the Samsung Hackathon on August 17th, 2013 at PayPal in San Jose California.

App developers are competing against more than 1 million other apps and new app ideas. All looking to be successful, but few are. This creates one of the biggest challenges that app developers face: How to make your app stand out. The answer? “Pre-release buzz,” according to Sean Casto.

“Pre-launch buzz building has become an essential component of success within almost every industry but one. The mobile app industry does not capitalize on the power and potential offered by prerelease buzz building new apps. App developers seem to be content to let their apps “sink or swim” with little to no fanfare to even announce the app’s rollout, much less to get their target market excited about the release,” stated Sean Casto, “We believe it is the time to change this given the fact that the mobile app industry is becoming increasingly more competitive, especially for the new comers. Now with PreApps prelaunch buzz building they can ‘float up’ much quicker after jumping into the deep ocean.”

About Samsung Developer Hackathon
Samsung Developers Hackathon is an Android hackathon where you can win prizes, get training, conspire with your fellow developers, and get valuable feedback. The focus was on using Samsung Chord for networked applications as well as new developer concepts. For more information on the event go to http://hackathons.splashthat.com.

About Sean Casto
Sean Casto, a Boston-based entrepreneur, is the founder and CEO of PreApps.com, the leading platform introducing new mobile applications to users and the marketplace prior to release. Casto discovered this underserved niche of the market through his business experience in the industry, both as an employee and as an app and web developer himself. He has been an analyst for Tapwalk, a location-based mobile app development company, and served in logistics at Wayfair, a leading e-commerce U.S.-based multinational conglomerate. He has also lectured at industry conventions and Universities such as Northeastern and Harvard. Through his work and industry experience, Casto has acquired a deep understanding of the struggles developers face and a passion to serve the growing mobile app community.

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Lynn Zhou
PreApps
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