Conwed Distributes Its New IDEA Book at Industrial Design Conference

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Conwed distributes new IDEA book to become more visible to all the creative minds involved in the early stages of product development.

Conwed, the leading plastic netting manufacturer in the world, is distributing a copy of its new IDEA book to all industrial design professionals attending the IDSA-International Conference in Chicago, IL (August 21-24, 2013).

The Industrial Design Society of America (IDSA) titled this year’s conference, Breaking the Rules. “When we create revolutionary ideas and game-changing innovations we tear down predefined assumptions. But how can you know which rules to break and which to keep? We first need to understand the existing system to choose which structures to keep and which to remove”, said Paul Hatch, IDSA 2013 -International Conference Chair.

As a developer of netting solutions for hundreds of products in industrial and consumer applications, Conwed is not a stranger to breaking the rules and pushing the limits of its own netting technology to help manufacturers, OEMs and converters create their product innovations. “Our plastic netting portfolio usually hides behind the scenes of products we use every day. Our goal is to become visible to all the creative minds involved in the early stages of product development so they can consider the performance and functionality our netting can bring when recommending product designs to their clients”, said Ivan Soltero, Strategic Marketing Manager, Conwed.

Conwed also launched a Lunch & Learn program last year, available to industrial design and engineering firms interested in expanding their knowledge about less known technologies such as plastic netting manufacturing. “Our long-term goal is to be part of all material libraries available to industrial designers and engineers where they access and reference different materials and composites when working on a new project. Making Conwed netting immediately available when they brainstorm new products that break the rules, is our priority”, said Ivan Soltero.

The new Conwed IDEA Book highlights the company’s markets, capabilities, core products and technologies and can be accessed in digital form at .

Conwed is the leading plastic netting manufacturer in the world. Conwed manufactures extruded, oriented and knitted netting with unique customization capabilities. Headquartered in Minneapolis, Minnesota, Conwed has five manufacturing locations on two continents and a global distribution network.

About IDSA
With its roots reaching back to 1938 and founded in 1965, the Industrial Designers Society of America (IDSA) is the world’s oldest, largest, member-driven society for industrial design. IDSA represents professionals in product design, interaction design, human factors, ergonomics, design research, design management, universal design and related design fields.

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Michelle Allshouse
Conwed Global Netting Solutions
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