Cynopsis Announces Webinar on Reaching Millennials and New Ways to Activate Viewership

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The interactive webinar is set for Wednesday, September 18 from 1:30 to 3:00 p.m. EST.

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Join Cynopsis Wednesday, September 18th to get the latest insights and tactics on how to influence Millennials across different media at the “Reaching Millennials: New Ways to Activate Viewership” webinar. During the 90-minute workshop, our speakers include Joe Ortiz (SVP Marketing at MTV), Noel Cottrell (Chief Creative Officer at Fitzgerald + Co), Kent Rees (EVP Marketing, Scheduling & Operations at Pivot/Participant Media) and Patty Gillette (SVP, Integrated Marketing at Turner Broadcasting’s Young Adults Group), we'll show you the must-have strategies that will help you attract and connect your properties across multiple platforms, from mobile to tablet, and from Facebook to Tumblr. Experts will share smart, proven tactics that have led to successful engagement with their audience including, apps, games, video, original content and promotions on digital and social media sites to reach and connect with this powerful market. Hosted by Cynopsis Media’s Editorial Director Roberta Caploe, this interactive virtual workshop will provide insights and tactics on how to influence Millennials across different media. Whether it's online, on mobile or on television, we can teach you how to increase engagement with this sometimes elusive digital native.

During this information-packed webinar, attendees will learn how to:

  •     Attract these “digital natives” through social media sites such as such as Pinterest, Google+, YouTube, Instagram and Twitter
  •     Learn about the new younger millennials, known in MTV Research as “tech homesteaders” who create “gated” groups, and are expert at filtering the content they look at through curation and word of mouth.
  •     Increase fan engagement and sharing to deepen their connection with shows and characters
  •     Effectively use mobile devices to reach early adopter Millennials, who spend 14% more time each week on mobile devices than their peers

The webinar will also allow for real-time Q&A’s to ensure specific questions are answered.
To register for Cynopsis “Reaching Millennials: New Ways to Activate Viewership” webinar, visit: http://www.cynopsis.com/webinars/reaching-millennials .

Webinar attendees receive full access to speaker presentations along with a certificate of completion. Webinar tuition is based on location, not number of participants, so each registration site can have multiple participants for one low price. Questions? Contact Trish Pihonak at trish(at)cynopsis(dot)com.

About Cynopsis Media
Cynopsis Media is a division of Access Intelligence LLC. The Cynopsis Media family of products includes Cynopsis, Cynopsis: Digital, Cynopsis: Kids and Cynopsis: Sports daily e-publications, weekly Cynopsis: Classified Advantage e-publication, Special eReports, Event/Summits and a strong database of Classifieds and more. Visit cynopsis.com.

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Jenn Ocampo
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