Infusion e-Business (IEB) and Technology Advisors (TAI) Launch Joint Venture to Blend Customer Relationship Management and Lead Acquisition

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The two companies plan on integrating Search Engine Marketing (SEM) services with CRM systems to increase leads while improving relationships with customers.

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The partnership between the two companies will enhance potential leads while providing industry leading CRM software to clients.

Infusion e-Business, an ecommerce consulting company located in St. Charles, IL, has announced a joint venture with Technology Advisors (TAI). TAI focuses on providing CRM strategy and solutions to their clients in order to increase sales and profitability. The company uses a collaborative approach to find the right CRM software to meet the individual needs of each client. Their leading CRM software solutions track and analyze the efficiency of the sales process. TAI offers consulting, project management, support, and training to their clients.

“CRM starts with the assumption that leads are coming into our customers,” says Sam Biardo, CEO of TAI. “Once they have leads in our CRM solution, we can track and analyze the effectiveness of the sales process. What our partnership with IEB offers to our customer is the ability to increase the amount of leads and expand their sales funnel.”

Infusion e-Business offers TAI’s customers search engine marketing (SEM) services and strategies to help improve web presence. “We focus every SEM campaign around our customer’s ROI goals. Having a solid understanding of both the value of a lead and the lifetime value of a customer are crucial to calculate the true ROI of any SEM campaign,” notes Christopher Sheehy, CEO of IEB. “Our partnership with TAI will allow our customers CRM solutions that will not only enable such calculations, but also convert more SEM generating leads to customers and increase customer retention.”

The partnership between the two companies will enhance potential leads while providing industry leading CRM software to clients. The tracking and results analysis available through CRM will combine with improved SEM campaign management to form a valuable service for customers.

About TAI

Technology Advisors helps businesses increase sales and marketing productivity and improve their profitability. As a global business and technology consulting company, Technology Advisors specializes in the development of Customer Relationship Management (CRM) process and technology strategies and solutions that make businesses successful, and offers Consulting, Project Management, Support, and Training. Since 1991, the company has enabled over 2,000 businesses to achieve real business results from their CRM initiatives. Headquartered in Des Plaines, IL, Technology Advisors specializes in the Financial Services, Property, Healthcare, Manufacturing, Construction and Professional Services industries.

For more information, visit, call 1.847.655.3400 or 1 877-TAI-4CRM toll free in the U.S. or email info(at)techadv(dot)com

About IEB

Infusion E-Business helps businesses improve the ROI of their Internet Marketing campaigns while simultaneously expanding those campaigns and growing top-line revenue. As an E-Commerce Consulting Agency, Infusion E-Business specializes in offering a comprehensive set of services including Pay-Per-Click, Shopping Feed and Retargeting Ad management as well as SEO Content Generation and Website Analytics set-up and analysis. Founded in 1997, the company manages hundreds of thousands of dollars in SEM spend each month for websites generated millions a month in online sales. Headquartered in Saint Charles, IL, Infusion E-Business specializes in E-Commerce Consulting.

For more information, visit or call toll free 1-877-697-8993.

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Chris Sheehy
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