San Francisco, CA (PRWEB) August 20, 2013
JiWire, the leading location-powered mobile advertising and data platform, released its Mobile Audience Insights Report today. Published quarterly since 2009, the Q2 Insights Report examines how mobile is transforming consumer behavior, specifically while shopping and doing pre-purchase research on mobile devices and also analyzes interesting patterns of cross-device usage.
Key report insights include:
“Mobile has become a fundamental aspect of the retail shopping experience,” said David Staas, President of JiWire. “Consumers are turning to these devices throughout the path to purchase, from researching to purchasing to sharing, both before shopping and while in-store. Leveraging these trends will be a critical marketing aspect for both retail brands and product companies to drive sales this holiday season.”
How People Use Mobile Devices for Retail-Related Research and Purchasing
Multi-device usage is quickly becoming the norm as people alternate between their laptops, smartphones and tablets for various computing activities. Within the retail vertical, these behaviors are shifting purchase patterns with respect to in-store versus on a device, changing the way consumers research, purchase, and share across all mediums—something that is key for retail brands to understand. JiWire’s research demonstrates:
Consumers are increasingly using their mobile devices to research items within the retail vertical prior to arrival at a store. However, once inside the store, mobile device usage has continued to increase, showing that the retail shopping experience is being changed throughout the path to purchase.
Consumers’ Response Soars With Nearby Advertisements
A consumer’s proximity to a retail store affects the advertisement’s performance, but these results vary significantly by industry. In addition, performance of ads delivered in-store versus near-store show surprising variances, providing key learnings for advertisers. JiWire’s Q2 Insights report unveiled:
Mobile Location and Public Wi-Fi trends
Mobile devices usage continues to grow within the public Wi-Fi environment. For the first time in history, smartphones have surpassed laptops as the primary Wi-Fi device, representing 40% of all connections compared to 36% for laptops. Other highlights include:
About JiWire's Mobile Audience Insights Report
JiWire’s Mobile Audience Insights Report highlights recent mobile audience usage trends offering advertisers insights that could be applied to their mobile strategies and campaigns. This quarter focused on the retail market. Research is based on data compiled from multiple proprietary sources; a survey of more than 1,300 randomly selected customers from across JiWire’s combined Wi-Fi and mobile advertising platform. The report is based on data collected from April-June 2013. Quarterly public Wi-Fi location rankings and business model distributions are based on the final day of the quarter.
JiWire is the leading location-powered mobile advertising and data platform. Leveraging proprietary historical and present location data, JiWire enables advertisers to effectively engage their desired audience across all mobile devices at scale.
Built with the belief that audiences are defined by location, meaning where you go is the best indicator of who you are and thus an excellent indicator of intent, the company’s mobile audience platform- Location Graph™- is an innovative, proven approach to mobile advertising delivering custom audiences with 4x higher performance and greater efficiency over traditional mobile targeting or geofencing approaches.
JiWire was recently selected as a Red Herring Top 100 North America finalist and awarded the 2013 AlwaysOn Global 250 and Frost & Sullivan’s prestigious 2012 Best New Product Innovation Award for Mobile Advertising, while referenced as “One of the most accurate audience segment & profiling data sets in the industry.” JiWire has been an innovative leader in evolving mobile advertising and delivering mobile audiences since 2003. Its data platform creates unique audience profiles from over 14 billion location tags from over 700 million devices including smartphones, tablets & laptops.