(PRWEB) August 20, 2013
Loyalty Expo Europe presents a great opportunity for marketers to come together and discuss the importance of loyalty, building strong customer relationships, along with the various challenges associated with long-term retention. This inaugural forum, presented by Loyalty 360 – The Loyalty Marketer’s Association, allows attendees to join their peers in a casual setting that promotes the mutual sharing of experiences, insights, and ideas.
The two-day event – set for Oct. 7-8, 2013 at The Tower Hotel in London -- will be jam-packed with learning and expansive networking opportunities including: interactive sessions, marketer-only peer-to-peer roundtables, networking receptions, and exhibit hall. The roundtables have been quite popular at past Loyalty Expo events as participants take advantage of this opportunity to share experiences and discuss challenges and solutions.
Loyalty 360 has also announced two new sessions -- “Customer Lifetime View as the Key for Long-Term Profitable Customer Relationship” – featuring Beata Kovacs, Head of CRM at Deutsche Telekom and “Making Changes: Insights from Marriott” – featuring Anna Miriam Lorch Senior Director, Marriott Rewards and The Ritz-Carlton Rewards Marriott International.
Anna Kovacs of Deutsche Telekom will speak about redefining the meaning of customer retention in an increasingly saturated telecommunications market. Transforming short-term retention measures that lead to stronger customer insights is critical for building loyalty and stronger long-term relationships. To do this, brands need to identify new approaches to customer lifetime management and achieve a shift from lifetime prolongation to a lifelong customer relationship.
Furthermore, Anna Miriam Lorch will focus on the day-to-day aspects of managing the heart of a loyalty program, including the program design and how to identify changes in customer needs. Lorch will discuss best practices for launching loyalty program changes and problems that can be encountered along the way.
2013 is trending to be a big year for customer experience and loyalty. Loyalty Expo Europe 2013 will provide the knowledge necessary to guide customers on the path to loyalty. Loyalty Expo has garnered the reputation of being one of the industry's premier events.
According to recent research, half of consumers in the U.K. take their business elsewhere due to poor customer service. But on the bright side, U.K. customers are willing to be loyal if businesses get it right with their customer service. Nearly 75% of survey respondents said they’d be more loyal to a company following a positive customer experience; and 71% would recommend a company to others.
“More and more, we’re hearing how customers continue to shop around, that there’s a lack of loyalty even when there are loyalty programs in place,” shared Loyalty 360 President Erin Raese. “We’re thrilled with the opportunity to bring the EMEA community together and talk customers – the importance of customers and building stronger relationships with them. The Loyalty Expo will be the forum for executives to share their challenges, opportunities, learnings, insights, and ideas with their peers.”
Loyalty Expo Europe 2013 will focus on the following topics:
For more information, please visit http://loyaltyexpo.eu/. To schedule an interview with a representative from Loyalty 360, contact Erin Raese at: ErinRaese(at)loyalty360(dot)org.
About Loyalty Expo Europe
Loyalty Expo is a true Voice of the Customer-driven, best practice-focused customer loyalty and reward conference. By attending, you’ll have the opportunity to network with hundreds of your fellow marketers and hear how they are reaching their customer relationship-building goals. Market leaders will be sharing their experiences and insights on customer retention strategies and trends. Attendees will leave Loyalty Expo with an understanding of new research, technologies, and solutions to aid their organizations on the customer loyalty journey.
Loyalty Expo Europe will take place Oct. 7-8, 2013 at The Tower Hotel, St. Katherine's Way, London. For more information visit: http://loyaltyexpo.eu/
About Loyalty 360
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. For more information, please visit Loyalty360.