Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Gensler and The Hive Debut Pioneering Spatial Augmented Reality Experience in Downtown Los Angeles
  • USA - English


News provided by

The Hive

Aug 19, 2013, 19:05 ET

Share this article

Share toX

Share this article

Share toX


Los Angeles, CALIF. and Bellevue, WASH. (PRWEB) August 19, 2013 -- Global design firm, Gensler, and digital signage and interactive agency, The Hive, unveil an innovative augmented reality experience. Known as The Hive / Gensler Multi Surface Experience, the installation is designed to engage and inform visitors to Gensler’s award-winning downtown Los Angeles office.

The Hive / Gensler Multi Surface Experience is a groundbreaking smart space that allows people to interact with their environment in a way that’s never been done before.

Post this

Located in Gensler’s lobby, the smart space installation is designed to showcase the architectural firm's portfolio of work. The experience attracts users toward a digitally augmented table, and book. The table is the SLO_Gen Table, an iconic collaboration between Gensler and architecture students at California Polytechnic School in San Luis Obispo. An interface appears on the table allowing visitors to use movements such as hand motions to digitally explore the content of Gensler’s urban architecture and modern cities monograph.

The installation enhances each object with a new layer of digital content, and adds new context to the contents of the book. The interface allows guests to access digital media from Gensler’s vast portfolio on a connected 4k video wall. This exceptional tableau showcases the firm’s work on across a variety of sectors ranging from expansive international airport projects in Palm Springs to Chennai, to intricate retail experiences in leading luxury stores—which can be explored on the video wall, or in the book.

The installation is an experimental project created by Gensler and The Hive to demonstrate the possibilities of a seamless integration between physical space and digital experience. “As architects and designers we try to understand how technology and experience affect the spaces we design,” said Alan Robles, experience designer at Gensler. “The Hive/Gensler Multi Surface Experience is a groundbreaking smart space that allows people to interact with their environment in a way that’s never been done before.”

“Spaces are evolving, just like users’ expectations of space are evolving. This installation is a channel that a user can experience,” The Hive’s Multi Display Expert and Co-Founder Yahav Ran says. “Just like a broadcast channel, or any other channel, it needs fresh, relevant content to appeal to users. Our challenge was to create a sustainable mini-channel that will keep visitors engaged, and excited.”

The Hive/Gensler Multi Surface Experience was built by The Hive using the latest products from technology partners Canon, Planar and YCD Multimedia. A Canon REALiS WUX5000 projector displays the interface and augmented reality components, while a four-panel Planar Clarity™ Matrix LCD Video Wall System displays the content from Gensler’s portfolio, using software from YCD. YCD|Wall enables a 4K playback over the Planar video wall, and YCD|CMS interacts with the custom software created by the Hive, namely the user experience and augmented reality components.

We are proud to partner with Gensler, one of the most prestigious architecture firms in the world, and The Hive, a world-class interactive studio,” Sam Losar, President of YCD USA, says. "The success of this project reflects how close collaboration with the right partners provides a winning solution for our customers.”

Other technical components include Microsoft’s Kinect for Windows cameras, the Kinect for Windows Commercial SDK and OpenCV (Open Source Computer Vision), which interprets the reality of the Gensler lobby, allowing the experience to be reactive to its surroundings in real-time.

The Multi Surface Experience is the first version of an ongoing collaboration between Gensler and The Hive. “This is just the beginning,” commented Jennifer Davis, vice president of marketing, Planar. “The application of this design will be natural in corporate lobbies, retail showrooms, as well as hospitality, healthcare, and institutional projects. The combination of digital and physical interfaces in an existing space, combined with the ability to show rich, and ultimately personalized, content, is what will make it applicable across markets.”

Video of The Hive/Gensler Multi Surface Experience and the process behind it can be seen at thehivecentral.com/gensler

About The Hive
The Hive is a billion-pixel interactive agency, creating smart spaces and beautiful content that captivates users. The Hive’s global team creates big moments across many mediums, from larger-than-life video walls and projections to hand-held devices. The agency’s expertise is the creation of experiences drawn from a client's vision and brand, and building the process and tools needed to sustain these new channels. For more information about The Hive please go to thehivecentral.com

About Gensler
Gensler is a leading global design firm with 44 offices and over 3,500 employees worldwide. Gensler helps clients succeed by focusing on the needs of the people they serve, whether they are employees, customers, sports fans, students, passengers or guests. Founded in 1965, Gensler has deep expertise in design and architecture across 20 practices, including commercial office buildings, professional services, retail, aviation, planning and urban design, entertainment and hospitality, sports stadia and education facilities. The firm also holds practices focusing on brand strategy, environmental graphic design, mission-critical facilities, and has recently invested in consulting for real estate workplace and sustainable design. For more information, visit Gensler at gensler.com

Alison Weber, The Hive, http://www.thehivecentral.com, (425)628-1791, [email protected]

Modal title

The Hive / Gensler Multi Surface Experience, Book and Interface
The Hive / Gensler Multi Surface Experience, Book and Interface
The Hive / Gensler Multi Surface Experience, Table
The Hive / Gensler Multi Surface Experience, Table
The Hive / Gensler Multi Surface Experience, Gensler Lobby
The Hive / Gensler Multi Surface Experience, Gensler Lobby
The Hive / Gensler Multi Surface Experience
The Hive / Gensler Multi Surface Experience
The Hive / Gensler Multi Surface Experience, Book and Interface The Hive / Gensler Multi Surface Experience, Table The Hive / Gensler Multi Surface Experience, Gensler Lobby The Hive / Gensler Multi Surface Experience

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.