Marketing Advocate Leverages NetProspex to Fuel Demand Generation Efforts for Technology Resellers

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Leading Through-Partner Marketing Automation Firm Partners with NetProspex to Help Clients Verify B2B Records and Quickly Identify Sales Opportunities

Marketing Advocate accelerates revenue growth through the channel with its Through-Partner Marketing Automation (TPMA) software

Now with our extended partnership with NetProspex, we can speed pipeline acceleration and provide our technology resellers more sales-ready opportunities at a faster rate.

Marketing Advocate, the pioneer in Through-Partner Marketing Automation (TPMA) software, today announced an extended partnership with NetProspex to use Workbench, its first-ever online tool for assessing database health for B2B channel marketing campaigns.

NetProspex Workbench is a cloud-based data management platform that improves the business contact data used in marketing and sales outreach. As a centerpiece of NetProspex Workbench, the Data HealthScan assesses the health of a database across phone connectability, email deliverability, record completeness, and record duplication.

“NetProspex is excited to partner with such an innovative organization as Marketing Advocate,” says Brian Serino, SVP of Sales & Business Development at NetProspex. “Our ability to help Marketing Advocate drive revenue for its client base through the ongoing management and better use of richer, more targeted B2B marketing data powered by our Workbench offering and as part of its marketing platform offers a truly unique solution for channel-oriented organizations.”

Marketing Advocate utilizes NetProspex Workbench to dramatically enhance the data powering its lead generation programs. By cleansing, appending, and enriching B2B marketing data, Workbench and Data HealthScan enable Marketing Advocate to better manage hundreds of thousands of contacts from sales and marketing databases, drive revenue, and improve ROI from channel marketing programs.

Bob Lamkin, Marketing Advocate Senior Vice President of Corporate Development, says, “Since 2005, our team has been focused on helping global organizations turn channel marketing into a revenue driver. Now with our extended partnership with NetProspex, we can speed pipeline acceleration and provide our technology resellers more sales-ready opportunities at a faster rate. This constitutes a win-win as we help accelerate revenue growth through the channel.”

Together, the NetProspex and Marketing Advocate partnership enables:

  •     Channel marketing teams to work smarter by analyzing, enhancing, and growing their prospect databases
  •     Real-time assessment of overall contact data health and deliverability
  •     A more effective delivery of high-quality B2B leads
  •     The ability to acquire contacts based on the use of look-alike technologies for even more targeted qualification

Marketing Advocate offers an industry-leading TPMA solution that drives effective B2B channel marketing for many of the world’s largest brands. The company was recently recognized as a 2013 Gartner “Cool Vendor” and showcased as a corporation that is innovating sales and marketing techniques to help global IT providers go to market more effectively.

About NetProspex
NetProspex is the smarter B2B data partner, helping marketing and sales organizations optimize their revenue engines through a suite of innovative data services. Thousands of B2B organizations rely on NetProspex to maintain and enhance their marketing data, acquire targeted prospects, and fuel high-performing sales prospecting efforts. At the core of NetProspex is an innovative crowd-sourced database, cleansed with proprietary CleneStepTM verification technology. The company’s free Data HealthScan offers insights about database accuracy and relevance, while CleneProspex ensures valid contact information all within a cloud-based platform known as Workbench. Marketers can enhance data with demographic and firmographic information, including specific technologies used at target accounts. For more information, visit http://www.NetProspex.com.

About Marketing Advocate
Marketing Advocate accelerates revenue growth through the channel with its Through-Partner Marketing Automation (TPMA) software. The company’s industry-leading TPMA solution drives effective B2B channel marketing for many of the world’s largest brands, including HP, IBM, Microsoft, and NetApp. By maximizing lead efficiency, generating sales-ready leads, and building pipeline, Marketing Advocate helps global organizations turn channel marketing into a revenue driver. The company was recently recognized as a 2013 Gartner “Cool Vendor” and showcased as a corporation that is innovating sales and marketing techniques to help global IT providers go to market more effectively. For more information, visit http://www.MarketingAdvocate.com.

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Michael Powers
NetProspex
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