Prism Skylabs Launches Breakthrough Retail Solution Embedded on Axis Communications Network Cameras

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Turnkey solution provides one-stop-shop for visual merchandising and business intelligence.

Heatmap

A Prism Skylabs heatmap displays which products are picked up the most at STORY

"Prism Skylabs enables me to better manage the unique needs of my business,” said Rachel Shechtman, Founder of STORY, a retail concept that changes every 4-8 weeks.

Prism Skylabs, the global leader in visually understanding and optimizing offline commerce, today announced the availability of its on-camera integration with Axis Communications, the world leader in network video. This on-camera application provides a next-generation, camera-to-cloud solution that enables brick-and-mortar businesses to increase ROI and optimize marketing, merchandising, and operations.

With this integration, Prism Skylabs runs natively on the AXIS Camera Application Platform in latest generation Axis cameras, adding robust visual merchandising, auditing, and business intelligence features, including:

  • Real-time and enhanced images that can be viewed on a phone, laptop, or tablet
  • Powerful analytics, from footpaths to dwell to product lift
  • Infinite cloud storage of data and images

"Prism Skylabs enables me to better manage the unique needs of my business,” said Rachel Shechtman, Founder of STORY, a retail concept that changes every 4-8 weeks. “The analytics provide helpful insights which ultimately impact our future designs; they enable us to continuously ‘auto correct’ our customer experience for the better.”

The Prism Skylabs/Axis bundle includes two AXIS M3005-V Fixed Dome Network Cameras with HDTV 1080p performance and vandal-resistant domes, one AXIS M3007-P Fixed Dome Network Camera to deliver 360°/180° panoramic views in up to 5MP resolution and dewarped multi-view streaming, and six months of Prism Skylabs standard service.

“This is an exciting time for the retail industry as we see a shift from reactive to proactive use of video surveillance technology as more businesses convert to IP video. Intelligent capabilities are changing the way retail stores operate,” said Jackie Andersen, retail business development manager for Axis Communications. “Solutions like those offered by Prism Skylabs are helping to make this shift possible by providing integrated business intelligence.”

Prism Skylabs gives retailers unprecedented visual access to their business. The unique cloud service condenses in-store activity into easy-to-understand visual summaries and reports, and it enables retailers to view stunning, privacy-protected images of any product, shelf or display — all from a phone, laptop, or tablet.

The joint Prism Skylabs/Axis solution was made possible through the AXIS Camera Application Platform, an open platform that enables development of third-party applications that can be downloaded and installed on Axis network cameras and video encoders.

“This integration makes it even easier for integrators to deliver a complete visual merchandising and analytics solution to their customers,” said Prism Skylabs Founder and CEO Steve Russell.

In addition to being available on Axis cameras, Prism Skylabs runs on major video management systems, and Linux, Mac, and Windows.

About Prism Skylabs

Prism Skylabs is the global leader in visually understanding and optimizing offline commerce. Its unique cloud service transforms any video camera into a visual merchandising, auditing, and business intelligence tool that can be accessed from any device.

With Prism Skylabs, businesses can measure offline conversion, understand long-term trends, and dig in to powerful analytics — from dwell to footpaths to product lift — using the cameras they already have. Prism Skylabs condenses customer interaction and movement into stunning imagery and reports that provide instant understanding of any moment or period of time.

Some of the world’s largest retailers, CPGs, supermarkets, malls, and convenience stores use Prism Skylabs to gain extraordinary insight into their business, and to build and maintain the ideal experience for their customers.

http://www.prismskylabs.com

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David Klein
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