Michigan Gains Source of Healthy, Antibiotic-free Beef, as Shown in New Video

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Traffic Digital Agency and Get Super Rad Document Story Behind New Royal Oak Beef Business

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A website can’t tell a story the way video can. Videos can soften a business’s image by showing how much people like Rachel care about their ideas.

Italy’s healthy, top quality Piedmontese beef has found its way to Royal Oak, MI. In a new video by Monty’s Beef Company, owner Rachel Leemis bares her passion for the vegetarian-fed, free range cattle she first discovered in the Piedmont region of Italy and eventually brought back to Michigan.

“What our company is really focused on,” Leemis says, “is providing the highest quality and 100% integrity for the breed as it was intended to be. And as a result, we allow people to experience the full flavor, health benefits, and true quality of Piedmontese beef.”

This end video is the result of Traffic Digital Agency partnering with video production company Get Super Rad, now known as Rad by Traffic. Rad founder Rob Cousineau explains the thought process behind the video for Monty’s:

“We wanted to humanize the brand. The people behind the company have a lot of passion for what they do, and we wanted to capture that on camera.”

This video is just the beginning for these two partnered companies. Traffic’s managing partner Jacob Zuppke says, “Videos like the one we made for Monty’s demonstrates why Traffic and Rad partnered together. Traffic’s expertise lies in all things digital marketing; we can design and build out beautiful websites with all the right tags to make them rank high in search engines. However, a website can’t tell a story the way video can. That’s where videos come in. Videos can soften a business’s image by showing how much people like Rachel care about their ideas.”

For Monty’s, video may bring further benefits. Zuppke continues, “Monty’s recently launched a new website. Because it’s so new, the traffic isn’t taking off the way it could. This video can help bring more visitors to the website and also raise brand awareness for Monty’s.”

Rad, as Traffic’s new partner, is the latest company to join Traffic’s co-working space Venture Park. As a community of entrepreneurs, startups, and creatives, Venture Park welcomes passionate companies with vision and drive willing to work alongside other such companies in a collaborative space.

About Monty’s Beef Company

What started as an idea to start a restaurant company sourced with local food grew into a company that sources healthy vegetarian-fed, free range beef originated from Italy. With partners in both the Piedmont region of Italy and a local farmer in Eagle, MI, Monty’s Beef Company strives to provide top quality, 100% pure Piedmontese beef to the community.

About Traffic Digital Agency

Traffic Digital Agency is a full service digital marketing agency started in the summer of 2012 in Royal Oak. Started by a University of Michigan-Dearborn professor with over 15 years of experience in digital marketing and a recent UM-Dearborn graduate with two start-ups under his belt, Traffic boasts expertise in SEO, PPC, Social Media, and Web Development Services.

Recently, due to client growth, Traffic has expanded its service offerings to include video production, creating viral marketing through video content, animation, production, editing, and promotion with its video production team, Rad by Traffic.

About Get Super Rad

Get Super Rad was formed in early 2013 by Robby Melling, Rob Cousineau, and Chris Rosik. The three-man team has been working together for several years, joined by their love for making videos and their willingness to make their work fun.

About Venture Park

Venture Park is an innovative tech incubator located in Royal Oak. Made up of Southeast Michigan’s finest entrepreneurs, start-ups, and technologists, Venture Park aims to foster Detroit’s small business scene and build a close-knit community of professionals.

The office features collaborative work space, private offices, shared amenities, conference room, and coming soon, an additional 13,000 square feet of office space including but not limited to: master conference room, 40-foot bar, keg on tap, and more!

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Kathy Sheng
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