Arroweye Solutions Launches Data-Powered Card Marketing Technology

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CustomerConnect™ powers hyper-targeted marketing campaigns proven to boost customer affinity.

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Arroweye’s CustomerConnect solution gives marketers an advantage by harnessing data and creating targeted content that connects directly to customers’ preferences and interests. It’s a powerful and effective approach to card loyalty marketing.

Arroweye Solutions, a leading provider of card marketing solutions, today launched CustomerConnect™, an integrated solution that combines Arroweye’s digital on-demand technology with existing customer data streams to build true one-to-one card marketing campaigns.

Arroweye CustomerConnect helps card issuers take advantage of the large amounts of valuable customer data they have available to create more personalized marketing campaigns. When coupled with Arroweye’s patented digital on-demand production technology, issuers are able to direct messages at customers that speak directly to their needs, lifestyles and interests, which will lead to increased customer acquisition and lift.

“Most card issuers have access to vast amounts of data on their customers but don’t possess the right technology or partner to help them harness this information for the betterment of their card program,” said Render Dahiya, Arroweye Solutions President and CEO. “Arroweye’s CustomerConnect solution gives marketers an advantage by harnessing data and creating targeted content that connects directly to customers’ preferences and interests. It’s a powerful and effective approach to card loyalty marketing.”

CustomerConnect is a responsive card solution that dynamically connects existing customer data points in an on-demand production model. During the last 12 months, the technology powered several new programs, including a first-ever, dual-purpose payment municipal/ID card for leading prepaid card program manager Praxell.

With this integrated platform, Arroweye provides more choices in card designs and flexibility for promotions and mailings to help card issuers engage customers in a more meaningful and captivating way. The results are proven: hyper-personalized card marketing leads to greater customer affinity and share of mind.

“Our customers have witnessed the success of card customization and personalization for increased card usage and loyalty,” added Dahiya. “Now, they can leverage the same customization tools to create hyper-targeted marketing campaigns that are proven to break through the clutter and gain higher return on marketing investment.”

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About Arroweye Solutions, Inc.
Arroweye is a leading, single-source provider of innovative card marketing and production solutions for the payment card industry. The company’s digital on-demand technology creates a more efficient and cost-effective model for card marketers and issuers, giving them a highly customizable solution to increase their program’s speed to market, adoption rates and profitability. Founded in 2000, Arroweye offers the first fully-digital card solution approved by Visa, MasterCard, American Express and Discover and continues to partner with some of the largest prepaid, credit/debit card programs in the financial and card services industries. For more information, visit http://www.arroweye.com/.

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Irene Fogelson
Arroweye Solutions
312.253.9429
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Courtney Schiesher
Olson PR
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