New York, NY (PRWEB) August 22, 2013
Ad-Dispatch, a leading developer and publisher of augmented reality games, today made public a new venture with Walmart with a new title: Man of Steel. The mobile app developed and launched in Q2 by Ad-Dispatch uses GPS technology to push available content via smartphone to consumers as soon as they step inside the store.
Mobile marketers are taking more advantage of the enormous potential for interactivity through augmented reality. The advanced technology developed by Ad-Dispatch gives consumers a new way to interact with the retail brands like Walmart, Toys-R-Us and Texaco.
“Our ongoing relationship with national retailers further proves that augmented reality can provide all types of data such as location, visual, audio and also opens an avenue for real-time feedback from consumers,” said Nathan Kroll, President of Ad-Dispatch. “With Man of Steel, retailers can effectively move people through the store, but most importantly track how they move around as well.”
Consumers using the Man of Steel Experience app must choose a side in the struggle between Superman and Zod as the last son of Krypton decides whether to ally with his ancestral home or his adopted one. Users can proudly display their allegiance by burning their chosen crest into their environment using augmented reality. Users are promoted to place their chosen emblem on a map which allows users to see everyone who has used the app in their area and determine who has the most support across North America.
Ad-Dispatch is a leading augmented reality development company. Headquartered in Halifax, Nova Scotia with expansion offices in Toronto and New York, Ad-Dispatch has evolved into a creative powerhouse whose main focus is connecting the physical world to the digital/mobile world with augmented reality solutions.
Ad-Dispatch has developed some of the most widely adopted augmented reality apps, taking huge strides in bringing the technology to the forefront of the consumer’s mind. Projects with established brands like Marvel, Disney, Toyota, Absolut Vodka, Warner Brothers, Labatt, and Canada Post have been smash successes, adding value to the consumer experience. Furthermore, Ad-Dispatch’s proprietary consumer product app, BoostAR, adds fun and interactive content, accessible through mobile phones, to consumer products such as t-shirts, blankets, and other merchandise.