FPgirl Announces New Licensing Agreement With Bella Sara

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Hold your horses! FPgirl by FashionPlaytes has teamed up with Bella Sara to offer new embellishments perfect for Back to School.

Coming just in time for Back to School, the new licensing agreement between FPgirl by FashionPlaytes (http://www.fashionplaytes.com), the first girl-driven fashion and style destination, and Bella Sara (http://www.bellasara.com) provides an opportunity for girls to dress up their new frock with fun and magical horse designs. The colorful and powerful embellishments, exclusive to FPgirl, give Gen Z girls the opportunity to enhance their favorite tops and accessories with designs from their favorite magical horse brand.

Inspired by direct feedback from the FPgirl community about which animal they love the most, this licensing agreement provides new embellishments that aren’t horsing around. The beloved horse character graphics include fan faves, Bella, Thunder, Foal Jewell and Honora. Accompanying the horse illustrations are inspirational designs that include phrases such as, “Use love to bring peace to the world” and “Our friendship keeps us strong and free.”

“The world of Bella Sara is not only magical and engaging, but also empowering for young girls,” said Gitte Odder, Creator, CEO and owner of Bella Sara. “We are excited about the collaboration with Fashion Playtes and believe in the possibility of girls.”

“The key reason we’re working with Bella Sara is that our girls LOVE horses,” said Sarah McIlroy, founder and president of FashionPlaytes. “They just can’t get enough of them! Because horses are one of our best-selling themes, we know this new collection will be a hit with our community. Fans of FPgirl and Bella Sara have so much in common. We’re thrilled to bring these 2 girl-powered brands together!

Tweens can head over to FPgirl’s Style Mag to weigh in on the new line and share their thoughts on other back to school fashion and pop-news trends. The full Bella Sara line of graphics can be added to designs at FPgirl.com.

About The Bella Sara Company, LLC.:

The Bella Sara Company publishes of Bella Sara, a mainstream international entertainment property for children ages 5 and up. The inspirational, magical horse-themed brand with an expanding product line and online world was originally launched in North America in March 2007 and was taken globally shortly after. Bella Sara products contain secret codes to unlock a magical world of horses with adventures, at a safe, fun-filled virtual world at http://www.BellaSara.com .

About FashionPlaytes and FPgirl:

FashionPlaytes is the creator of FPgirl.com, the go-to destination for Gen Z girls who want their voices to be heard. These bright, talented and engaged consumers have demanded a girl-driven online space where they can talk about everything from technology and brands, to fashion, celebrity, and everything in between. The safe and parent-approved FPgirl community delivers content and commerce to nearly one million tweens who love sharing their insights about what it's like to be a girl in today's world. Learn more at http://www.fpgirl.com .

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Jeanne Connon
FashionPlaytes, Inc.
+1 (978) 232-3900
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since: 03/2009
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