Laurence Bendjenad and Holly Kennedy Join Dragon Rouge New York

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Creative Director and Communications Manager are the newest additions to a rapidly growing team. The leading brand strategy and design consultancy has brought on 10 new additions this year.

We’re thrilled at our recent expansion and welcome the expertise our new employees bring. Our growth is based on putting our clients’ needs first. When our clients succeed, we succeed.

Dragon Rouge is on a hiring spree – and isn’t slowing down anytime soon. Over the past year, the New York brand strategy and design consultancy has experienced significant growth.

New additions this year include:

Laurence Bendjenad joined the team as Creative Director, leading Dragon Rouge New York’s team of designers to develop impactful solutions that grow market share.

Laurence has employed her creative talents for more than 15 years, leading design teams for some of the world’s top agencies. Using her unique background in concept development, structure and graphics, she inspires her team to create innovative design solutions.

Prior to Dragon Rouge, Laurence lent her talents to CBA, splitting her time between Paris and San Francisco and working on large-scale re-branding projects across multiple industries. Some of her past clients include L’Oreal, Colgate Palmolive, Unilever, Lipton and Harry’s Bread.

Holly Kennedy was appointed as Communications Manager, leading Dragon Rouge’s media relations, reputation and marketing efforts.

Holly brings with her a background in public relations, marketing strategy and corporate communications. Her expertise in developing and executing marketing and PR strategies has lead to a number of successful campaigns. A recent New York transplant, she previously worked for Glanbia Nutritionals and Scripps Health in San Diego, California.

Laurence and Holly are in good company – since 2012, Dragon Rouge has brought on 10 new additions to their design, strategy, client management and business development teams.

“We’re thrilled at our recent expansion and welcome the expertise our new employees bring,” says Eric Zeitoun, President at Dragon Rouge New York. “Our growth is based on putting our clients’ needs first. When our clients succeed, we succeed.”

About Dragon Rouge:

Dragon Rouge is the largest independent global brand, design and innovation consultancy with 9 offices and over 350 employees worldwide. Dragon Rouge designs brands, develops insights that underpin future brand success, initiates the creation of new products and services, creates identities and communications - and engages people in making their organizations great.

Dragon Rouge recently published ‘Business is Beautiful – The hard art of standing apart’ which explores the hidden ‘unmeasurables’ of successful business stories. It defines the five hallmarks of beautiful businesses - integrity, curiosity, elegance, craft and prosperity and provides an antidote to the obsessive distillation and quantification of statistics in business. It contains interviews with 20 businesses, including BMWi, Rabobank and 3M. To find out more visit or

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Holly Kennedy
Dragon Rouge
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