Crate Group flagship, the Career Exploration Site CareerCrate, Reaches a New High

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CareerCrate reached a new peak by becoming the 70 thousandth most viewed website in the world in August. This boosted the site past career exploration giants Career Cruising and CareerOneStop for the first time.

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Business leaders who fail to take the necessary steps now to deal with the emerging workforce challenges could be responsible for their company’s long-term demise, or even lead their businesses into short-term bankruptcy - Bernard van Speyk

Toronto ON: CareerCrate is taking Career exploration to a new level. As evidenced by their current rankings on Alexa.com, CareerCrate's philosophy that career exploration has to be enjoyable to engage career seekers is proving to be an accurate one. As more and more teachers and career councillors are wizening up to this fact, CareerCrate’s popularity is increasing in leaps and bounds.

The Crate Group’s President and CareerCrate’s founder, Bernard van Speyk, stated today that although he is elated at the site’s current performance, he believes that this milestone is only the beginning of CareerCrate’s upward trend. With the release of a new partner site under The Crate Group umbrella due towards the end of the year, and another in the new year, (he remains tight lipped about the new projects), and with increasing recognition of the value of CareerCrate as a highly efficient recruiting tool by employers too, van Speyk predicts that the site’s popularity is set to expand exponentially.
As the world economy recovers, and the race to replace a rapidly aging workforce beginning in earnest, van Speyk says that many employers are recognizing that they have to reach out to tomorrow’s workers today. Human resource departments and recruiters are increasingly realizing that they not only have to promote their companies as employers of choice, but also need to advocate for the job types where they are not only experiencing, but more importantly forecasting labour shortages.

When questioned as to whether sites like Career Cruising and Careeronestop are becoming obsolete, van Speyk answered that he believes that these resources offer a great deal of value to career seekers, and that he doesn’t see CareerCrate taking the place of these sites. He said that CareerCrate should be seen as a very powerful tool to be used alongside other career exploration resources. CareerCrate is used to draw students in to the career exploration process, after which the more traditional resources have their value. To this extent, The Crate Group encourages strategic alliances such as the partnership CareerCrate currently has with the Canadian resource, MyBluePrint.ca.

What sets CareerCrate apart from the more conventional career exploration tools is the fact that it can be likened to a video wiki dedicated to careers, with anyone allowed to post videos on the site provided they are career related, accurate in their information, and of course appropriate. This means that it becomes possible for CareerCrate to acquire a greater number of videos than would otherwise be possible as the resources needed for any one organization to produce videos covering even a small portion of the 36 000 job categories listed in the National Occupational Classification would be considerable and unrealistic.

An added benefit of the wiki concept is that CareerCrate is able to obtain information about career types that are not well known, and that would otherwise slip under the radar. It is also possible for the site to acquire multiple videos about one career type. This advantage of this is that it widens the perspective about that career, with submissions that may portray a variation of the same career, or present the same career in a different environment, or perhaps the identical career just seen from someone else’s viewpoint. This presents an enhanced learning experience for someone who may be interested in that career.

With the increasing interest in its site continuing, as well as continuing growth of the video library, the launch of new entities and continued marketing initiatives, CareerCrate is setting its sights on 10 million users a month by this time next year.
CareerCrate is a subsidiary of The Crate Group, a group of four entities consisting of CareerCrate, Crate Media, as well as one entity which is to be launched towards the end of the year, and another to be launched in the New Year.

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Bernard Van-Speyk
CareerCrate
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