New Website Launched for Superior Storage Systems

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Market Pipeline launches new website to improve customer reach of industrial storage system provider.

Superior Storage Systems

Superior Storage Systems, a Michigan-based company that designs and installs storage systems in warehouses and industrial plants, went live in August with its redesigned website meant to reflect the company’s global reach.

William Johnson, President of Superior Storage, said he selected another Michigan company, Market Pipeline of Portage, because of the web developer’s ability to produce an efficient and engaging website that projects a professional image of his company as a global competitor, yet readily accessible to businesses in the Midwest and across the United States.

Johnson, who’s been in the storage and industrial shelving business since 1989, founded Superior Storage Systems in 2002 as a business that procures the best in shelving units, modular warehousing and storing storage systems, and related equipment for businesses world-wide. It's not unusual for Johnson to travel to Spain or China to custom design storage solutions for his clients. Superior Storage works extensively with a wide range of business and industries, large and small, as well as being a contractor for government projects.

"I needed an updated website that effectively reached out to potential customers whether they were just down the road or halfway around the world," Johnson said. "The design and upgrading by Market Pipeline fills that need."

The Superior Stage System/s website is at

Superior Storage Systems, based in Grosse Pointe Farms creates useable space from the unrealized capacity in a warehouse or industrial plant. SSS designs and installs new or used pallet racking, mezzanines, adjustable storage racks, industrial shelving, wire partitions, and in-plant offices. The company also provides vertical conveyors, storage cabinets, carton flow shelving and more to increase storage capacity and more efficient systems for using it.

Since 2006, Market Pipeline,, has been a leading web developer and digital marketer in the Midwest. Market Pipeline helps regional industrial suppliers and mid-size manufacturers understand and embrace new media opportunities to improve market awareness, market diversification and lead generation.

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