The Fresh 20 Helps Kids #getfresh for Back-to-School This Year

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Melissa Lanz, author of the recently released, The Fresh 20 Cookbook (Harper Collins 2013) and founder/CEO of the award-winning The Fresh 20 online service, has launched an exciting back to school campaign that is offering parents and their children a unique opportunity to get creative and eat healthier at the start of the new school year.

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The Fresh 20 is launching the #getfresh campaign to empower children by educating them to take charge of their own health and understanding the importance of eating fresh ingredients.

Melissa Lanz, author of the recently released, The Fresh 20 Cookbook (Harper Collins 2013) and founder/CEO of the award-winning The Fresh 20 online service, has launched an exciting back to school campaign that is offering parents and their children a unique opportunity to get creative and eat healthier at the start of the new school year.

The Fresh 20 is launching the #getfresh campaign to empower children by educating them to take charge of their own health and understand the importance of eating fresh ingredients. The Fresh 20 is increasing family engagement in the kitchen with “homework” that is fun for the whole family!

Sponsored by Attune Foods and KitchenAid, the #getfresh campaign was created to give school-aged kids the information they need to make healthy choices on their own.

Starting on August 15, The Fresh 20 is asking families to #getfresh with a social media contest that will run through September 15. To enter, children and their parents should submit either a photo or short video with the hashtag #getfresh through any social media platform creatively answering the campaign question, “How do you get fresh?” Throughout the contest, a number of great prizes will be awarded daily to winners. In an effort to raise awareness and involvement, at the end of the campaign, the top 10 photos and video submissions will be placed into an overall photo album and the top 10 finalists will be asked to share the album with their peers. Prizes will be awarded daily via social media and one grand prize winner will be awarded.

The opportunities don’t stop there. The Fresh 20 is also launching a recipe contest as part of the #getfresh back to school campaign. In their search for the “Freshest Kids in America,” The Fresh 20 website will launch this second tier of the campaign on August 21 that will run through September 20. Children will be asked to submit their online recipes using fresh ingredients with an explanation of why they should be named the freshest kid in America. At the close of the campaign, a panel of high-profile food influencers will select the top three winners and grand prizes will be awarded.

There are numerous ways to enter The Fresh 20 Back-to-School #getfresh Campaign, and each one is unbelievably simple and easy to do. Here's all that's needed to enter:

1. Post a photo or video on The Fresh 20 Facebook contest tab showing how you #getfresh – to be automatically be entered to win daily prizes. Participants will be given the opportunity to have their photo/video selected to win the overall grand prize at the end of the campaign.

2. Use the hashtag #getfresh on any and/or all posted Instagram photos during the campaign for a chance to win prizes.

3. Participate in The Fresh 20’s Pin-To-Win contest by visiting the #getfresh board and re-pinning with the hashtag #getfresh.

4. Submit your child’s recipe with fresh ingredients on The Fresh 20 website (http://www.thefresh20.com/getfresh). To be entered, simply fill out the digital entry form and answer the question, “Why are you the freshest kid in America?”

The Fresh 20 Cookbook by Melissa Lanz is available on Amazon.com, Barnesandnoble.com, Books-a-Million, Indie Bound and on The Fresh 20 website, http://www.thefresh20.com/cookbook. Also, readers will find a wealth of valuable information about The Fresh 20, Melissa and her highly acclaimed system for reducing costs, making great dinners and improving nutrition. Her healthy website and cookbook are designed to get families to the dinner table with health and happiness every night of the week.

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Pamela Wadler
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