Ada Investments Expands its Emerging Markets Expertise in Brazil

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Ada Investments, a New York City based investment platform focused on systematic investment solutions has completed its merger with Behavior Capital, a Rio de Janeiro based systematic asset management firm.

Ada Investments, a New York City based investment platform focused on systematic investment solutions, is proud to announce that it has completed its merger with Behavior Capital, a Rio de Janeiro based systematic asset management firm. The combined firm will operate as part of Ada Investments and manage strategies in Brazil and other Latin American countries.

Behavior Capital was formed by Delano Franco, former Managing Director at BNY Mellon Brazil, and Dr. Marco Bonomo, EPGE economics professor. Senior partners include: Dr. Harrison Hong, John H. Scully ’66 Professor of Economics and Finance at Princeton University; Alessandra Souza, former Latam Equities PM at UBS Pactual; and Dr. Ruy Ribeiro, former executive director responsible for systematic strategies at JP Morgan. The partners will now become partners of Ada Investments Emerging Markets program.

“The integration of Behavior’s regional expertise and Ada’s international platform combines the best of both worlds to provide international investors access to uniquely positioned emerging markets strategies,” notes Ada Investments Founder & CEO Dr. Vinay Nair. “In an environment where specialized execution of emerging market strategies is increasingly important, this partnership is an important step in the development of Ada’s emerging markets platform.” “Behavior and Ada have been independently managing assets based on a common investment philosophy, so joining forces to enhance research and returns for clients is truly exciting,” said Delano Franco.

About Ada Investments
Ada Investments is an investment platform that provides innovative liquid solutions to institutional and private clients. Ada manages and implements a unique program of systematic and consistent investment strategies globally. Ada is able to adapt these proprietary strategies that have been vetted over time, in multiple markets providing a integrated and tested investment model across the world.

About Behavior Capital
Behavior Capital Management is an asset management company that combines proven financial research and market experience to implement strategies in Brazilian equity markets. Behavior Capital manages strategies that deliver superior risk adjusted returns by taking advantage of market inefficiencies due to behavioral biases of market participants.

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