Park City, Utah (PRWEB) August 21, 2013
Insurance Insight Group (IIG), an insurance marketing strategy, training, and product development firm, has announced the addition of three life insurance and annuity marketing strategists to support carriers and marketing organizations across the United States: Stacy Berenguel, Lindsay Meleshko, and Amy Kennel.
"Speed to market and differentiation are imperative to success in the life insurance and annuity marketplace," commented Harry N. Stout, managing director and CEO of Insurance Insight Group. "Our growing insurance marketing team continues to provide the experience and expertise necessary to recruit more, empower agents, and train effectively."
Stacy Berenguel joins IIG from Principal Financial Group where she worked as senior life marketing consultant and product expert. Prior to her work with The Principal, Berenguel managed annuity channel marketing for Aviva USA where she developed, implemented and maintained programs targeted to agent and consumer audiences. Holding Series 7 and 66 licenses, Berenguel has served in various sales, compliance, and marketing roles and has more than seven years experience in annuity, mutual fund and life insurance marketing. She has earned bachelor's and master's degrees in Art History, and is currently enrolled in the MBA program at the University of Iowa.
Lindsay Meleshko joins IIG from Aviva USA where she developed a wide range of marketing communications and training initiatives. As a sales development coordinator, she managed a national brand-building tour and field training. In her next role as training programs developer, Meleshko authored comprehensive training programs including course content, delivery methodology and training documentation. Most recently, she worked as a marketing communications consultant to create marketing campaigns and materials to support product launches and business initiatives, managed and promoted agent incentive programs, and worked with field partners to develop effective and compliant advertising. She holds a bachelor's degree from Northern Arizona University.
Amy Kennel joins IIG from Insurance Marketing Concepts, LLC, where she served as owner and strategist. Throughout 15 years in the life insurance and annuity business, Kennel has worked alongside some of the nation’s leading insurance carriers and insurance marketing organizations to manage many facets of their business including strategy, content creation, new product development, product launches, sales ideas, e-tools, video production, training programs and compliance. She has received extensive training through the Direct Marketing Association and holds a bachelor's degree from Iowa State University.
Mark T. Stone, principal and marketing strategist for IIG stated, "Our solutions are delivered by highly experienced marketing experts who have actively recruited insurance agents in the past, or have experience driving the success of IMOs and insurance carriers. Our new team members offer our clients fresh insights and new perspectives."
Insurance Insight Group is a team of creative, experienced insurance marketing people focused on providing solutions for improved recruiting, training, sales and marketing strategies. IIG’s clients include insurance companies, marketing organizations and other companies within the financial industry. For more information, visit http://www.InsuranceInsightGroup.com