Valentino Bags Launches in U.S. Market

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One of world’s top brands achieves highest level of luxury, increases frequency of lines.

"Valentino is one of the top brands in the world," said Jeff Yarchever, CEO of Yarch Capital and Valentino Bags. "This is a brand new attainable luxury collection with a top designer name that people world wide are familiar with."

A new generation of Valentino Bags is now available for a broader range of luxury shoppers who appreciate the finest quality and craftsmanship and a faster rotation of styles.

Ranging from snappy clutches to roomy shoulder bags, the Valentino Bags are already in stores for Fall 2013. They are the first to be licensed in the United States by Mario Valentino SPA, which has been manufacturing fine leather purses and footwear in Italy since the 1950s.

"Valentino is one of the top brands in the world," said Jeff Yarchever, CEO of Yarch Capital and Valentino Bags. "This is a brand new attainable luxury collection with a top designer name that people world wide are familiar with."

Jeff Yarchever’s partner in the brand is designer Serge Levy, a former merchandiser and designer of handbags at Gucci under Tom Ford. Levy, who spends half his time in Milan, Italy, designing handbags and working in the top factories in Italy. The Valentino family granted a license to Yarch Capital to design, manufacture, and distribute the Italian made leather handbags in the United States and Canada for the next five years.

All of the bags are made in Italy of the finest leather skins, which are also used by the top luxury brands in the world today. Fabrications, from animal prints to crocodile, ostrich, and many other supple leather fabrications will be used throughout the collections.

"We have an amazing team in Italy, that have been producing handbags for over 45 years out of Milan, Italy. They are overseeing our handcrafted collections," said Yarchever.

The company business model is to have five seasons per year to deliver more timely on fashion trends and quicker to market. The brand is delivering to customers a new line with fabrication changes every two and one-half months, in addition to carrying over its signature bags. It is also keeping inventory in stock so retailers can reorder without having to wait the typical three to four months for Italian handbags.

Valentino Bags is also launching a line of clutches and small purses for Holiday/Spring, ranging in price from $395 to $595. The holiday line, which will show in August, will feature more silver, gold, black and red, as well as a special process that makes the leather look a little more vintage than the fall line.

All of the bags are adorned by the recognizable Valentino logo. The Valentino signature line is in a puffed raised logo style. This is a very exclusive line, with the process only being used by two other top luxury brands.

How can this brand produce this luxury bag and sell it at a lower cost? Yarchever, who has run other fashion companies throughout his career, explained that as a company they are working on a lower profit margin keeping a low overhead and delivery amazing luxury at a attainable price.

"We’ve given the Valentino family the assurance that we’re going to maintain the highest quality and offer Valentino Bags to a wider range of people who can afford it," he said. "The retailers are going to create a win-win for their customers. The women are going to love their new Valentino Bags."

About Valentino Bags

Valentino Bags are a luxury brand of purses, clutches and totes produced in Italy and for sale in the United States under a license by Mario Valentino SPA. Featuring the finest quality fabrications and craftsmanship as other handbags of the same caliber, the bags retail at a more attainable price point. Valentino Bags come in a wide variety of styles, which rotate more frequently than other designers’ handbags. More information can be found at http://www.valentinobags.com.

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Bethany Morgante
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