SmartRecruiters Hires Daniel Lee as Director of Product

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Former FarmVille Director of Product joins SmartRecruiters to further gamify enterprise hiring platform.

I wanted to take my experience from games and entertainment, and work on something that helps solve problems that people face everyday.

SmartRecruiters, the hiring platform, hired Daniel Lee to be the company’s Director of Product. Formerly the FarmVille Director of Product at Zynga, Lee will help to gamify recruiting technology. In Lee's three-and-a-half years at Zynga, he launched numerous features and introduced several new categories of virtual goods that now account for up to 20 to 30 percent of FarmVille's revenue in a given day.

"Gamification is all about visual representation," said Lee. "People need elements to quantify how well they are progressing on whatever they are doing. Gamification is adding that light touch to things people don't typically view as playing a game."

Gartner reported that 40 percent of Global 1000 organizations will use gamification as the primary mechanism to transform business operations by 2015.

"I wanted to take my experience from games and entertainment, and work on something that helps solve problems that people face everyday," said Lee.

In May, SmartRecruiters surpassed 200,000 jobs created through the platform. The company facilitated the creation of the first 100,000 jobs in 2 years, and the next 100,000 jobs in just 8 months.

"We’re thrilled to scale the product offerings and adoption of SmartRecruiters," said Jerome Ternynck, CEO of SmartRecruiters. "Daniel’s proven track record of improving user experience and optimizing online marketplaces will be a very welcome presence to the recruiting industry."

About SmartRecruiters

SmartRecruiters (http://www.smartrecruiters.com) is the hiring platform. Leveraging the latest cloud technologies along with intuitive design, the SmartRecruiters platform gives social enterprises everything they need to source, engage and hire top talent. The mission of SmartRecruiters is to eradicate unemployment by removing friction in the labor market. Its 45,000+ customers have created 250,000+ jobs. Founded in 2010, SmartRecruiters is backed by Mayfield and based in San Francisco, CA. Hiring Made Easy.

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Kyle Arteaga
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