BH Cosmetics Uses Social Media to Introduce More Color to Its Collections

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YouTube influencers help beauty brand wow with fresh new blush and eye shadow sets.

“We’ve experienced rapid growth because the market demands a collection of quality products at affordable price points,” says Fred Sadovskiy, BH Cosmetics CEO. “Our association with YouTube influencers has also been a factor.”

BH Cosmetics, creator of high-quality makeup palettes and brushes, introduces a new collection of five blush duos and a new eye shadow palette to its increasingly popular line of cosmetics.

Hitting the market soon via digital marketing, the Floral Blush Duo collection and the Take Me to Brazil eye shadow palette mark the latest additions to the company’s growing inventory of in-demand products. They promise to add dramatic color, as well as whimsy, to the makeup bags of the younger demographic who get style ideas from the Internet and desire an affordable price point.

"BH Cosmetics are becoming some of the most highly sought-after products in large part to their high visibility on YouTube, where beauty influencers are not only talking up their vivid hues, but also showing young women how to wear them," says Fred Sadovskiy, BH Cosmetics co-founder and CEO. "These new blush and eye shadow products add even more color and excitement to an already popular and stunning line."

The Floral Blush Duo collection is comprised of five pairings of soft, feminine colors inspired by the petals of flowers. Named Tulip, Lilac, Rose, Iris and Daisy, each pairing comes in a magnetic case with a mirror. The two shades, one a shimmer, can be applied separately or swirled with a brush.

The Take Me To Brazil eye shadow palette is a 30-shade array of vibrant yellows, greens, pinks and blues, inspired by the country’s most famous festival, Carnival. Like all of BH Cosmetics’ eye shadows, it is highly pigmented for maximum impact and long wearability.

Like all BH Cosmetics’ products, the new blushes and shadows apply smoothly, are easy to blend and last all day because of their high-end ingredients, which come from the United States and Europe. Their formula is original.

The company burst onto the market four years ago with a 120-shade palette of eye shadows that stood out for their high quality, vivid colors and affordability. Because of their lower price points, they especially appeal to the 13- to 25-year-old demographic. In addition, the makeup palettes are good for teenagers who are just assembling their first makeup bags and learning to use makeup.

In this market particularly, BH Cosmetics has received promotional help from YouTube beauty talent whose followers in this age group total in the multi-millions. These YouTube gurus offer online reviews, tutorials and giveaways, as well as lead customers to directly make purchases.

Earlier this month, the company held an event in Hollywood that brought its products face to face with seven of its most high-profile users, all Internet beauty influencers with a combined 2 million followers on their social media channels. It shared the benefits of the product line and instructed on the best ways to use it, so these gurus could share with their followers in turn.

The products’ reputation for high pigmentation makes them must-have beauty tools in the bags not only for women at home, but also for professional makeup artists the entertainment industry.

About BH Cosmetics
BH Cosmetics is a creator of high-quality, affordable makeup palettes and brushes. Known for its highly pigmented, vivid shades of color, its product line has evolved from its flagship 120-shade box of eye shadows to a full line of products for eyes, lips and cheeks, as well as brushes. YouTube influencers frequently use the products. More information can be found at


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Kenn Henman
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