Freya Lingerie On CoolBrands Nomination Shortlist

Share Article

Lingerie brand Freya have been shortlisted for a place on the CoolBrands directory – the prestigious annual collection of the coolest brands in Britain.

Freya Deco Hatty

Freya Deco Hatty

Stand out ranges this season include the Ruffle My Feathers plunge balcony bra, Deco Hatty – a new patterned design for the brand’s best-selling Deco shapewear collection –

The selection is made by an Expert Council of creative, technology, business and media figures; and voted for by over 2,000 members of the public.

The Freya lingerie brand offers fashionable and perfectly fitting lingerie, swimwear and sports bras. All designed to offer superior fit and support for women with larger bust sizes. Their range is available up to a K cup.

This year’s CoolBrands Expert Panel of the UK’s most influential and fashionable figures includes Daisy Lowe, Julien Macdonald, Sadie Frost and Ben Drew (AKA Plan B), to name a few.

The new Freya lingerie and swim collections for Autumn/Winter epitomise the energetic, edgy style that has seen them catch the eye of the nation’s tastemakers. With brand new lingerie and swimwear ranges, such as Flourish, Patsy, Tootsie and Cha Cha all receiving great reactions from trade and customers alike.

Stand out ranges this season include the Ruffle My Feathers plunge balcony bra, Deco Hatty – a new patterned design for the brand’s best-selling Deco shapewear collection – and the Piper longline bra, offering a combination of complete support and feminine style.

Ann Marie Manley, Freya’s Head of Marketing said, “To say we are excited about this nomination is an understatement. CoolBrands search out the nation’s coolest brands looking for the best style, innovation, originality, authenticity, desirability and uniqueness. It is absolutely fantastic that they’ve nominated Freya for having such attributes. Freya’s ahead of the curve and constantly pushes the boundaries, both with its unique style of collections as well as campaigns. Freya was the first lingerie brand to use Spotify and QR codes, as well as Aurasma. Taking part in high profile events such as the Mobo Awards has also added to our cool kudos. Most recently, we’ve seen just how stylish and cool Freya fans are with the launch of our Deco bra campaign 365 Days of Deco, where we’ve seen Freya fans style from around the world and nearly 50,000 visits to our Deco microsite http://www.freyadeco365.com

About Freya
Freya designs lingerie, loungewear, swimwear and sports bras especially designed to offer fit and support for women with larger bust sizes. Their range is available up to a K cup and includes balcony, plunge and strapless bras. For more information about Freya please visit freya.com or email press(at)freya(dot)com

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Holly Henstock
Visit website