OpenView Helps Portfolio Companies Understand Their Buyers

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New eBook outlines the steps to conducting the buyer insights research necessary to understand prospects and customers.

Buyer Insights eBook

As technology companies begin experiencing rapid growth, customer research becomes an essential function that informs strategic and operational decision-marking.

OpenView Venture Partners, an expansion-stage venture capital firm focused on providing technology companies with deep operational support, announced today the release of a new eBook entitled, “Buyer Insights Research: How to Understand Your Buyers So You Can Eliminate the Guesswork.” Written for executives at expansion-stage technology companies, the eBook explains how to conduct the kinds of buyer insights research that is necessary to gain valuable insights into prospects and customers.

“As technology companies begin experiencing rapid growth, customer research becomes an essential function that informs strategic and operational decision-marking,” noted OpenView Senior Associate, Tien Anh Ngyuen. “OpenView has developed a systematic research approach to help expansion-stage technology companies gain valuable insights from their customers and prospects as efficiently and effectively as possible.”

Conducting buyer insights research can provide companies with strategic and actionable information about their buyers, thus enhancing the focus, efficiency, and effectiveness of their go-to-market activities.

The eBook outlines the multi-step approach OpenView has spent the past several years refining while conducting buyer insights research for its portfolio of expansion-stage SaaS companies around the country, including:

  •     The critical steps necessary to plan and prepare for the research
  •     How to research, interview, and survey buyers
  •     A process for analyzing the results and converting the data into meaningful insights
  •     Ways to design and manage an effective implementation strategy

OpenView’s eBooks support its mission of building great companies by providing expansion-stage companies with the operationally oriented tools and support they need to succeed. The firm’s recent eBooks span a variety of topics, including customer segmentation, marketing channel discovery, sales forecasts, competitive messaging, and operating reviews. To find out more, visit

About OpenView Venture Partners
OpenView Venture Partners ( is an expansion-stage venture capital fund based in Boston that is focused on high-growth software, Internet, and technology-enabled companies. Through its staff of seasoned operating executives, who collectively bring several decades of technology and management experience to the firm, OpenView is able to help portfolio companies quickly optimize their product, go-to-market, and organizational and operational functions. Founded in 2006, the firm invests globally and has approximately $440 million in total capital under management.

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