Guest Direct Called On to Support New iPrefer Guest Loyalty Program from Preferred Hotel Group

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Responsibility Entails Servicing Participating Hotels and Members in the United States and Canada

After witnessing the consistent results that Guest Direct has achieved... we decided that its hospitable, highly-trained team and reliable booking processes made the company an ideal partner for this endeavor.

Guest Direct, (a division of Customer Direct) North America’s leader in contact center services for the Lodging & Hospitality Industry, is pleased to announce that it has been selected as a support provider for Preferred Hotel Group’s innovative new iPrefer, the world’s first points-based loyalty program for a global collection of independent hotels. Effective immediately, Guest Direct provides 24/7 customer phone support for both iPrefer members and participating hotels based in the United States and Canada.

“With its new points- and tiered-based platform, the new iPrefer program requires a substantial support system to ensure seamless functionality for our members and our hotels. After witnessing the consistent results that Guest Direct has achieved on behalf of the world’s finest hotels and resorts, including members of our Historic Hotels of America affiliate, we decided that its hospitable, highly-trained team and reliable booking processes made the company an ideal partner for this endeavor,” said Michelle Woodley, Senior Vice President of Distribution & Revenue Management for Preferred Hotel Group.

Upon its launch on August 15, 2013, Preferred Hotel Group’s complimentary iPrefer guest loyalty program began rewarding its nearly 1.3 million members with points, status, and VIP amenities, such as complimentary Internet, priority late check-in/check-out, and access to upgrades and bonus points earnings, upon every eligible booking. Members can exchange their points for Reward Certificates that can be used as hard currency towards room reservations and other on-property expenditures at more than 450 participating hotels worldwide.

Through its contact center, Guest Direct provides 24/7 voice support with iPrefer issues such as handling new enrollments, answers questions regarding member benefits, the points structure, and reward certificates, assists with the functionality of the new iPrefer portals, and handles reservations.

“We’re thrilled for the opportunity to support Preferred Hotel Group as it takes a monumental step forward with the launch of iPrefer. We have built our business on understanding the needs of our clients, and I could not think of a better way to serve Preferred Hotel Group than to support the valued members and hotels that are participating in this exciting new program,” said Rob Nolan, President and CEO of Guest Direct.

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David Appelbaum
Guest Direct
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