Matrix Solutions Announces Achuth Rao as New Director of Product Management

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Achuth will lead the product management team in executing a strategic product roadmap that expands and develops Matrix Solutions’ ecosystem.

Matrix Solutions, the leading provider of Media CRM and Sales Analytics, announces Achuth Rao as their new Director of Product Management. Achuth brings 15 years of product management expertise, specifically within software portfolios, that will play a crucial role in leading and executing Matrix Solutions’ strategic growth plan. Earlier this month Matrix Solutions announced a strategic partnership with Main Line Equity Partners to help position their web-based platform for next-stage growth.

“Achuth’s expertise in the CRM, analytics and digital industries coupled with his passion for innovation is in alignment with our goals to advance our platform capabilities while improving upon our customer’s experience,” said DJ Cavanaugh, CEO at Matrix Solutions. “This enables Matrix to transform with greater speed and efficiency, facilitating the future growth of our company; we are thrilled to have Achuth on our team!”

Achuth brings a strong track record of commercializing products from concepts to market along with success in developing and working with channel and strategic business partners. In his new role, Achuth will be responsible for leading the product team in driving Matrix Solutions’ vision forward; creating new product opportunities, executing against a product roadmap for the future, and enhancing the overall Matrix customer experience in a scalable fashion. “I am excited to have joined Matrix Solutions and am very much looking forward to hitting the ground running to deliver success through product innovation and leadership,” commented Achuth.

Achuth’s global and innovative background in product management includes cross industry experience in CRM, analytics, SaaS, mobility and social applications. Prior to joining Matrix Solutions, Achuth most recently served as the Director, Product Management and Marketing for the CRM software portfolio at Campus Management. He also served as VP, Product Management for Eka Software, Senior Product Manager for Yahoo!, and Senior Product Line Manager at AMD. He holds an MBA in Business Administration and Management from Carnegie Mellon University - Tepper School of Business. He also holds a PhD in Mechanical Engineering from Texas A&M University.

About Matrix Solutions
Matrix Solutions offers a leading web-based media-specific platform that enables intelligent business decisions for managing your sales teams, their opportunities and accounts across TV, Radio, and electronic advertising businesses. The Matrix solution transforms chaotic data into actionable sales information and provides deep media sales workflow to gives you the exact information needed for prospecting, managing, evaluating and closing business. Over 500 media customers use Matrix Solutions’ CRM, data normalization and analysis, and reporting functions as their platform of choice for their sales people and managers to get a 360-degree view of their opportunities and accounts.

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Brenda Hetrick
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