The momentum we’re experiencing reflects an ongoing focus on our corporate strengths – agency services, marketing strategy development and deployment, and data – but evolving and redefining them to reflect new marketplaces and technologies.
Prince Frederick, Md. (PRWEB) August 22, 2013
DirectMail.com™ (http://www.DirectMail.com), a market leader in Intelligent Direct Marketing Solutions that elicit a “Yes!” response, is proud to announce two new additions to the management staff: Director of Agency Services Devon Struck and Director of National Sales Robin Bowers. The hires represent part of a strategic plan to introduce its multichannel marketing and data solutions into new verticals, including regional retail, education, healthcare and regional banking.
Shawn Salta, Vice President of DirectMail.com, said, “This is a very exciting time for our company, marked by growth in our customer base and plans to expand into new markets. The momentum we’re experiencing reflects an ongoing focus on our corporate strengths – agency services, marketing strategy development and deployment, and data – but evolving and redefining them to reflect new marketplaces and technologies. It is a great time to add people of Devon and Robin’s caliber to the team, as they bring a wealth of experience in executing new strategies and developing new business opportunities.”
Struck joins DirectMail.com from Merkle, where she managed large national accounts within its fundraising group. At DirectMail.com, Struck will use her background in executing large direct marketing programs involving data, multichannel campaigns and cross-functional agency teams to define, integrate and deliver new marketing solutions and processes. Struck will work closely with the sales and marketing team in leading the agency’s business strategy, while also partnering with DirectMail.com’s customer service staff to provide support and client management expertise to maintain excellence in client service delivery.
Devon Struck, Director of Agency Services, DirectMail.com, said, “It’s refreshing to see a family-run business such as DirectMail.com continue to grow, even after three generations. I hope to combine my client service experience with the company’s time-tested approach to achieve new levels of success. I’ll be working in conjunction with sales to deliver a 360 degree agency approach that leverages DirectMail.com’s technology and multichannel expertise. It’s an exciting time to join the team.”
Bowers brings 20 years’ experience in marketing and business development acquired at companies such as Time, Inc., Beliefnet, Spectra Products, Encore Marketing International, and Cendant Corporation. Bowers will apply her expertise in marketing, account management and business development to retain new multichannel marketing clients in the retail, healthcare and travel sectors as well as expand the company’s business in other industries.
Robin Bowers, Director of National Sales, DirectMail.com, said, “It’s exciting to find new ways to market a successful industry leader, particularly one who is an innovator in delivering multichannel marketing and data solutions. The people at DirectMail.com are extremely supportive and truly excited about its next business phase. In the midst of change, however, they remain committed to one principle: Client success is the key to DirectMail.com’s success. They care about the results.”
To learn more about DirectMail.com, visit: http://www.directmail.com.
DirectMail.com, headquartered in metropolitan Washington, D.C., is an industry leader offering Agency, Data Products, Business Intelligence Insight, Email Marketing and Production services. For over 40 years, DirectMail.com’s unique Insight Engine and Intelligent Marketing Process (Identify > Target > Contact > Acquire > Engage and Retain) have grown clients’ market share by applying strategies proven to increase customer and donor acquisition and retention. Staffed by over 250 direct marketing professionals, DirectMail.com’s proprietary data, business intelligence technology and segmentation products FUEL the marketing engines of the nation’s leading brands and fundraisers, consistently improving results and achieving a positive ROI. For more information about DirectMail.com, please visit us at http://www.DirectMail.com, call 1-888-690-2252 or join the conversation on Facebook, LinkedIn, Twitter or Google+.