Lassig Wildlife Collection Launches in the US Supporting the Momella Foundation

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Ivy Street Distributing brings new line of wildlife-themed kids' bags, backpacks, and children’s accessories to the States that help support the Sparkling Elephant Project.

Ivy Street Distributing, the exclusive distributor of Lassig products in the United States, announces today the availability of the new Wildlife Collection, the newest line of backpacks, trolley bags, washbags, dish sets, and bibs that all support the Momella Foundations Sparkling Elephant Project.

The Momella Foundation aims to contribute towards the positive development of the Mount Meru and Kilimanjaro regions to enable it to consciously and proudly carry the name Momella which means “shine” or “sparkle” in the local Maasai language. The Sparkling Elephant Project is a conservation project focused on raising the awareness of local endangered wildlife and enhancing the creativity and education of children in Eastern Tanzania.

The new designs feature elephants, lions, tigers, turtles, giraffe, rhino and ostriches in vibrant colors that children enjoy. The bags are all consistent with the Lassig legacy of marrying design and functionality like no other. The bags are made of eco-friendly materials, and are free of PVC, nickel, AZO dyes, cadmium, and phthalates.

“This line is particularly intriguing given the requests from real parents who have expressed their child’s interest or adoration for wildlife characters,” says David Beerman, CEO of Ivy Street Distributing. “Being able to bring a line that kids will love, and parents will find make their lives easier, is only enhanced by knowing that we are able to give back to a global foundation.”

The bags will be available starting August 15, 2013 and can be found at as well as specialty boutiques. The price of the product is set to be: $19-$50. The accessories will be available the end of August including bibs $9-$12 and dish sets $27.

About Lassig/Ivy Street Distributing

Ivy Street Distributing Inc. was founded in 2011 by the owners of Moby Wrap Inc. to bring quality products to the US market. Ivy Street Distributing is pleased to be the exclusive US distributor of Lässig, fashionable diaper bags and accessories for the whole family. Every Lässig product, including diaper bags, bibs, nursing covers and matching accessories, has been designed with parents and children in mind. Lässig bags are made of 100% eco-friendly materials and are free of PVC, nickel, AZO dyes, cadmium and phthalates.

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Amanda Vega
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