LumiVid Launches Its Creative Marketing Machine Program with Helen Fitzgerald's Nightclub

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LumiVid's Creative Marketing Machine combines best-of-breed SEO research, premium original video production, and an aggressive video content re-purposing and syndication process to leverage the full potential of online marketing.

LumiVid video crew

The capabilities of Internet marketing and social media have turned the advertising industry up-side-down.

"The most aggressive online marketing strategies center on the promotion of video. However, most SEO and marketing companies lack the resources to produce quality competitive video," said Will Lackey, the managing partner of St. Louis based LumiVid and creator of LumiVid's Creative Marketing Machine.

For the bulk of its existence, LumiVid has functioned as a video production company with its 4600 square foot studio in Chesterfield, MO. But after the wave of algorithm updates to the major search engines a couple years ago, Lackey saw an opportunity to place LumiVid's competitive edge above all others in the marketing consulting space.

"We own all of our gear, we do all our own creative scripting, editing and motion graphics, and with our studio and resources, absolutely no other company can come close to our quality and cost efficiency," said Lackey.

LumiVid's Creative Marketing Machine combines best-of-breed SEO research, premium original video production, and an aggressive video content re-purposing and syndication process to leverage the full potential of online marketing.

Lackey teamed up with his friend Bret Syberg to launch a pilot program campaign for the Syberg's nightclub Helen Fitzgerald's using LumiVid's Creative Marketing Machine program.

The goal of the campaign is to generate buzz and hype around the St. Louis hot spot and to inform the public about each week's entertainment and drink specials.

To achieve these goals, LumiVid's consulting team did competitive keyword research for the St. Louis area to determine where the most potential existed for search based web traffic. Their creative team wrote an initial 12 short comedic socially edgy sketches which all take place inside Helen Fitzgerald's nightclub. With LumiVid's own video production equipment and crew, they were able to schedule and shoot the entire initial 12 episodes in one single on-location shoot in less than six hours.

With the keyword research, LumiVid's post-production team created what will be the opening and closing sequences for the 24 episode weekly series, edited the first sketch, and incorporated the first week's entertainment acts and promotions.

The final phase of the marketing strategy is to syndicate each video out to the target population around the St. Louis metro area. "To do this, we upload the video to Youtube, Vimeo, Daily Motion, Vidster, and a few other sites, launch social video promotions on Facebook, Twitter, Tumblr, and a few more, launch a bookmarking promotion, and also re-purpose the video to blog, article, and podcast for maximum reach. This process is executed weekly!" said Lackey.

"The capabilities of Internet marketing and social media have turned the advertising industry up-side-down. The playing field has been leveled allowing the little fish to compete directly with the big fish for the same market. Companies that seize the opportunity now and compete with an aggressive content strategy based on truly original quality video will be the frontrunners over the next decade."

LumiVid's Creative Marketing Machine launched August 21st, and Lackey says they are looking for a few more companies to pilot the program. The first weekly episode can be found here:

https://www.youtube.com/watch?v=w3iWiuSG68Y

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Will Lackey
LumiVid
314-266-3616
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