(PRWEB) August 29, 2013
Loyalty 360 today announced they will be hosting a webinar on September 12, 2013 at 1 p.m. EDT titled, “Omni-Channel Loyalty: Why It Matters and What It Means For Your Business,” which will be presented by PunchTab CMO Angela Sanfilippo.
During this webinar, attendees will learn:
- The importance of omni-channel loyalty programs and why they can't be ignored
- How to reduce the perceived risks in starting an omni-channel loyalty program
- How to leverage the real business opportunity in omni-channel loyalty programs and identify the leading drivers of purchase behavior
- How to get a 360-degree view of consumer behavior to deliver targeted messages and increase conversions
To register for the event, visit:
According to research by ecommerce technology company – Corra – this year, 80% of American consumers say they’re more likely to become loyal to retailers who provide a seamless shopping experience across all devices and formats – from in-store to smartphone to computer to tablet. By leveraging omni-channel loyalty programs, brands can now reach customers on the right channels at the right moments, and with the right messages to drive customers down the purchase path.
“Omni-channel is a term that is used extensively in the industry and we know we need to focus on the strategy, but how?” said Erin Raese, president of Loyalty 360 – The Marketer’s Association. “This webinar will show marketers exactly what they can do to leverage the real business opportunities that exist in omni-channel loyalty programs.”
“With technology evolving at lightening pace and new channels emerging for consumer communication, brands need a loyalty program that is flexible enough to add those new channels,” said Angela Sanfilippo, CMO, PunchTab. “I’m looking forward to sharing the secrets of leading brands and how they’re employing loyalty programs to drive consumer preference and ultimately, bottom line impact.”
Marketers are invited to join Loyalty 360 and PunchTab on Sept. 12 at 1:00 p.m. EDT to learn about the importance of omni-channel loyalty programs and delivering targeted, relevant messages can significantly enhance business results.
About Loyalty 360:
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. For more information, visit loyalty360.org.
Founded in January 2011, PunchTab is a multi-channel loyalty and engagement platform that enables agencies, brands and enterprise organizations to incentivize user behavior and drive business success. PunchTab’s customers use the company's flexible solutions to deepen audience engagement and build awareness by leveraging everything from social sharing and UGC and awareness campaigns to sophisticated B2E and B2B programs. PunchTab offers both an out-of-the-box product and a fully customizable, white-labeled solution that can reward any action with virtual, social and real-world rewards. Based in Silicon Valley and led by YouSendIt founders Ranjith Kumaran and early YouSendIt engineer Mehdi Ait Ofkur, PunchTab is funded by Mohr Davidow Ventures, The Social+Capital Partnership, Crunch Fund, Venky Harinarayan and Anand Rajaraman. For more information, visit http://www.punchtab.com.