GSMI’s Mobile Marketing Strategies Summit Boston Announces Featured Sponsors

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Cantina, GfK, Arbitron, Kontagent, Ektron, Aurasma, Fiksu Join the Sponsor Line-up this October

Mobile Marketing Strategy Summit Boston

Mobile Marketing Strategy Summit Boston

We found the participants to be mobile marketing decision-makers looking for practical information with whom we’ve had a lot of great conversations, and with other speakers as well!

The Global Strategic Management Institute is excited to announce that the Mobile Marketing Strategies Summit (MMSS) will be showcasing a fantastic group of sponsors in the mobile marketing space, which includes Cantina, GfK, Arbitron, Kontagent, Ektron, Aurasma, and Fiksu. The event, now in its sixth installment, provides attendees with invaluable information and the leading edge tools necessary to keep their organization competitive in an always-evolving mobile industry. The Summit will be held in Boston, MA on October 2-3, 2013.

Sponsors of MMSS will be enhancing the event in numerous ways. Some will be giving presentations on the main stage, while others will be demonstrating their products and services in the exhibition hall. A several sponsors will also be participating in our 10 for 7 series, in which each company will get 7 minutes on stage to unveil and showcase their cutting-edge mobile solutions to the audience.

Speaking on the main stage is Alec Francesconi, SVP of Client Services at Cantina. Cantina is a digital agency that offers strategic consulting for connected experiences across the web, smartphones, tablets, and TVs. Alec is excited to participate again at MMSS:

Cantina has been participating, sponsoring and speaking at the Mobile Marketing Strategies Summit in Boston and Chicago. We found the participants to be mobile marketing decision-makers looking for practical information with whom we’ve had a lot of great conversations, and with other speakers as well!

Alec will be co-presenting with one of Cantina’s clients, Chuck Goldman, Founder & CSO of Apperian. The two presenters will discuss engagement best practices during their presentation: The Experience Trumps the Device.

Also joining us at the event is Fiksu, a mobile app user acquisition platform that helps app marketers overcome the complex and expensive challenge of promoting iOS and Android apps in the vastly crowded app marketplace. A Fiksu representative will be delivering the opening keynote: CPE (m) Understanding the Value of Mobile Advertising for Brands, which will delve into delivering, measuring, and maintaining mobile advertising to boost awareness and engagement for your brand.

Other presentations and speakers for October’s event include:

●    Rethinking HauteLook’s iOS App: A Case Study of HauteLook v2.0, presented by Kevin Diamond, Chief Technology Officer, HauteLook

●    PayPal Case Study: The Intersection of Mobile, Location & Commerce, presented by Sarah Hodkinson, Director of Marketing & Sales Strategy, PayPal Media Network

For more details on the summit sponsors, speaker line-up, and session details, be sure to visit the homepage here: http://www.mobilemarketingstrategiessummit.com/.

And make sure to secure your seat to a full day of interactive and educational sessions at the Mobile Marketing Strategies Summit! An early bird registration discount, offering a special $200 savings for early registrations, expires Friday, August 30th, 2013.

MEDIA CONTACT:
Tom Dibble
GSMI
888.409.4418 Ext: 1860
Tom.Dibble(at)gsmiweb(dot)com
#MMSS

About GSMI:
GSMI is a leader in the industry of executive education, global conferences, summits, and training sessions that combine rich learning environments with the opportunity to network with today’s most relevant thought leaders, speakers and practitioners. GSMI’s annual events have reached 80% of the Fortune 500 companies, in over 30 countries, and cover topics that today’s leaders find most challenging and inspiring.

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Tom Dibble
Global Strategic Management Institute
(888) 409-4418
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