Nescafe Decaf Has Been Granted the Celebrated Golden A' Design Award

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A' Design Award and Competitions are delighted to share that the project Glow by John Vincent Redrico has been granted the prestigious Golden A' Design Award at Graphics and Visual Communication Design Competition.

Como, İ A' Design Award and Competitions are happy to share that the project Glow by John Vincent Redrico has been announced as a winner of the prestigious Golden A' Design Award at Graphics and Visual Communication Design Competition picked as a winner by the international jurors of the A' Design Award & Competition among a great number of participants.

Details of Glow
Nescafe Decaf's "Why Not?" campaign paved the way for the first glow-in-the-dark print material ever to be produced. A cup of great tasting coffee during the evenings can be very enjoyable as with the experience of our readers once they land on our print ad. In a lit room, the material shows a Nescafe Decaf pack with the headline: “Sarap ng Kape” ("Great Tasting Coffee"). When lights are turned off, the moon and stars glow along the new copy that reads: “Sarap ng Kape…Lalo Na Sa Gabi!” ("Great Tasting Coffee...especially at night!").

To learn more about this design, please visit: http://www.adesignaward.com/design.php?ID=28551

Project Members for Glow
Glow was designed by Publication: Summit Media, Editor-in-Chief: Dondi Limgenco, Art Director: John Vincent Redrico, Managing Editor: Iza Santos and Key Account Specialist: Alex Revelar

The Golden A' Design Award
The Golden A' Design Award is a prestigious award given to top 3% percentile designs that has delivered an exemplary level of greatness in design. The designs are judged by a panel of three different jury which is composed of Academic, Professional and Focus Group Members. The designs are evaluated with score normalization to remove any biases and are voted on aspects such as functionality, ergonomics, engineering, presentation, innovation, usability, fun details, technology, and any other specific points that could be considered, each of these points are further weighted for different jury groups.

About A' Design Award and Competitions
A' Design Award and Competitions, aims to highlight the excellent qualifications of best designs, design concepts and design oriented products. A' Design Award and Competitions are organized and awarded annually and internationally in multiple categories to reach a wide, design-oriented audience. Learn more at: http://www.whatisadesignaward.com

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Julie Thomas
A' Design Award
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