getAbstract Branches Out Beyond Business Books with TED Summaries
Lucerne, Switzerland (PRWEB) August 22, 2013 -- TED offers the world’s most renowned and innovative leaders and thinkers a platform to present and publicize their ground breaking ideas and research. getAbstract carefully curates and professionally condenses TED Talks into succinct executive summaries – a format that executives can readily absorb. getAbstract has tailored the format of its business summaries specifically to the needs of an audience of corporate professionals and entrepreneurs who strive to be creative and innovative and to stay abreast of change. Each pithy summary encapsulates the core ideas of a TED Talk into a short, easy-to-digest text that requires just a two-minute investment of reading time. Every TED summary contains hyperlinks that lead readers directly to the pertinent section of the video where the linked information is discussed.
Every week, getAbstract adds new summaries of the most relevant TED Talks to its growing business library. TED Summaries are integrated into getAbstract’s Gold Subscription and are also available to corporate subscribers.
getAbstract’s TED library already contains summaries of the following exceptional videos, and many more:
• How to Get Your Ideas to Spread (Seth Godin)
• Why We Have Too Few Women Leaders (Sheryl Sandberg)
• Choice, Happiness and Spaghetti Sauce (Malcolm Gladwell)
• Bill Gates on Energy: Innovating to Zero (Bill Gates)
• The Puzzle of Motivation (Dan Pink)
Patrick Brigger, co-founder and chairman of getAbstract, said, “Condensing TED Talks is a first step in a long series of initiatives aimed at going beyond business books. It is as an opportunity to share these prestigious presentations with a large audience.” Thomas Bergen, co-founder and CEO of getAbstract, added, “These talks complement getAbstract’s library of offerings by adding perspectives from some of the most influential business leaders, innovators, designers and scientists. Forward looking by their very nature, TED Summaries are bound to become exceedingly popular in a fast-changing learning industry where people and companies are seeking to embrace the most innovative knowledge tools to help them make better decisions, quickly and most efficiently.”
“By unpacking powerful ideas in getAbstract’s TED Summaries, we help busy executives think in increasingly more innovative ways about their company’s full potential,” said Ronda Carnegie, head of global partnerships at TED. “We’re very enthusiastic about the collaboration with getAbstract because it forms an exciting building block for the TED Institute, one of our most ambitious initiatives to unlock intellectual capital and institutional knowledge within companies.”
Katherine E. E. Steen, M.Ed., director at Colliers University, an organization committed to bringing thought leaders and successful professionals together, said “getAbstract already provides the best business book summaries of the most amazing authors. Adding TED Summaries to its library makes sense. TED Summaries are exactly what we need to spur employees’ imagination and creativity. Ultimately, it will help us at Colliers identify great ideas that help improve business and foster collaboration.”
About getAbstract:
getAbstract provides executives worldwide with the best in business knowledge. With more than 10,000 business book summaries, getAbstract has developed the world’s largest library of executive summaries. Currently, 25% of the Fortune 100 use getAbstract solutions to drive strong learning cultures. getAbstract’s business summaries are available in English, German, Spanish, Russian, Chinese, French and Portuguese. getAbstract was founded in 1999. The company is the brainchild of three global business executives who saw a growing need for putting more knowledge in people’s hands, in a format they could quickly absorb to stay current.
Lilli Lindemann, getAbstract, http://www.getabstract.com, +1 305-936-2635, [email protected]
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