Flintfox International appoints Cognitive Channels to establish UK partner network

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Flintfox International is pleased to announce its alliance with Cognitive Channels to develop business initiatives in the United Kingdom.

Flintfox International confirmed today their latest partnership with Cognitive Channels. This partnership will ensure Flintfox International expands its footprint in the Microsoft Dynamics ecosystem in the United Kingdom.

Cognitive Channels work with Independent Software Vendors (ISVs) from all over the world to identify, recruit and manage the "right-fit" partners in the UK and beyond. The executive team includes two former Microsoft Dynamics UK team members; Anne Lambton and Jacqui Sasserath, who bring their knowledge and understanding of the market to search and select partners on behalf of Flintfox.

“Flintfox TPM for Dynamics is a perfect fit for our portfolio of products. The Trade Promotion Management product brings partners and their customers who operate in manufacturing, wholesale and distribution a comprehensive solution for complex pricing, trade agreements and royalty payments, adding real value to their Dynamics implementations,” said Anne Lambton, Director of Cognitive Channels.

Specially architected for manufacturers and distributors, Flintfox TPM for Dynamics is a scalable solution which allows businesses to optimize their trade funds management. The unique product structure and flexibility extends Microsoft Dynamics trade functions so businesses are able to:

  •     improve and more accurately measure their trade spend impact and profitability,
  •     maximize their trade spends effectiveness with advanced pricing and deal flexibility,
  •     gain a full financial control on chargebacks and deductions,
  •     align their trade promotion budget with the actual spending.

Mike Ridgway, Chief Executing Officer at Flintfox, also commented: "Our solution is recognised as delivering real cost savings to the customer - enough to justify the expense of the entire ERP investment - and also brings Professional Services revenue opportunities to the partner. After some early success in entering the UK market, we are now thrilled to be able to leverage the Cognitive Channels team’s experience to help us establish a partner channel and extend our investment in the region."

Companies interested in learning more about Flintfox’s TPM suite for Microsoft Dynamics can visit http://www.flintfox.com/.

About Cognitive Channels
Cognitive Channels connect ISV’s with the right partners to develop target markets and build channel capacity and value. Based out of the UK, they work with ISVs headquartered globally to develop channel strategy, programs and partners tuned to the needs of the business and their customers (http://www.cognitivechannels.com).

About Flintfox International Limited
Flintfox International Limited is the Microsoft Global Independent Software Vendor for Trade Promotion management solution integrated to Dynamics AX, NAV and CRM (http://www.flintfox.com).

Flintfox’s trade spend and fund management software addresses business challenges with complex pricing, trade promotions, trade rebates and deduction settlement, commonly required for companies manufacturing and distributing consumer packaged and durable goods. In addition Flintfox also provide more specialist solutions required for contracts management, chargebacks and price protection for those operating in arenas as diverse as Food Service, Liquor distribution, Consumer electronics, Industrial wholesale, Chemicals and Mining, to name a few.

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Christelle Blanchet
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