Portland, Ore. (PRWEB) August 22, 2013
Serious Serum, the best AHA ingrown hair eliminator and skin exfoliant on the market, has a brand new look and all-natural formula. The all-new concentrated blend combines the proven science of powerful exfoliating Alpha Hydroxy Acids (AHAs), Beta Hydroxy Acids (BHAs), lactic acid, glycolic acid, and salicylic acid with nature’s best skin soothers like peppermint, chamomile, green tea, tea tree oil, kelp and Aloe Vera, to smooth bumpy, rough skin, alleviate ingrown hairs, blast breakouts, and minimize redness. Serious Serum is the perfect blend of 6% lactic acid, 3% glycolic acid, and 1% salicylic acid that works to fight ingrown hairs among a host of other skin challenges.
Shannon Conley, seasoned esthetician and owner of Portland, Ore.’s premiere hair removal hot spot Urban Waxx, first designed Serious Serum in 2008. “I tried for years to help my waxing clients treat persistent ingrown hairs, redness, and bumps but to little avail,” says Conley. “That’s when I had an ‘aha!’ moment and decided to produce a reasonably priced AHA serum that actually worked to treat and prevent ingrown hairs.” For the past five years, Conley and her team of “Smooth Operators” at Urban Waxx have been working to perfect the topical treatment and are excited to announce the release of their newly reformulated, all-natural serum.
“Not only have we completely revamped the look for Serious Serum,” says Conley, “But the real magic is inside the sleek new packaging. This is the most effective treatment for ingrown hairs I’ve ever experienced in my 20 years as an esthetician. The completely all natural formula means it’s free of harsh chemicals, synthetic fragrances and other beautiful skin saboteurs.”
Serious Serum was primarily designed to treat and prevent ingrown hairs on the face, bikini area and under arms after waxing but it can be used to treat a wide range of skin troubles. Men can use it to fight beard bumps and razor burn. It can also be used to treat dry, rough cuticles, heels and elbows, fight acne breakouts, minimize redness and lighten dark spots. The hydrating formula encourages faster cell turnover, diminishing fine lines and wrinkles. Serious Serum even fights keratosis pilaris –those annoying bumps that sometimes appear on the backs of arms and upper thighs.
The new all-natural formula is free of harsh chemicals, parabens, synthetic fragrances and alcohol making it a friendly match for even the most sensitive of skin.
The new and improved Serious Serum now features Mother Nature’s top, all-natural skin soothers, such as:
Peppermint - Peppermint oil is one of nature’s natural coolants. It helps relieve common skincare problems such as acne, irritation, soreness and itching. It also reduces redness, blotchiness and perks up dull skin. Peppermint oil contains several minerals that benefit skin including iron, magnesium, folate, calcium, potassium, copper, omega-3 fatty acids, Vitamin A and Vitamin C.
Chamomile - Considered one of nature’s best anti-inflammatory herbs, chamomile is an ideal ingredient to use on any skin type. It works to soothe inflammation that accompanies acne and other common skin irritations. Chamomile also promotes granulation and cell regeneration and is full of essential oils, vitamins B1, C, and a variety of other minerals such as potassium, calcium, and zinc.
Green tea - Green tea promotes healthy production of collagen, which leads to firm and elastic skin. It does so while preventing lipid damage, inflammation and acne. Green tea is high in antioxidants, phytochemicals, and vitamins C, A, and B2.
Tea tree oil - Known best for its healing powers, tea tree contains an organic compound called terpinen-4-ol that is believed to be responsible for most of tea tree oil’s antimicrobial properties (say goodbye to blemishes and those nasty red bumps from inflamed ingrown hairs!) This all-natural, anti-viral and anti-fungal agent works on nearly all skin types to heal and rid the skin of acne and other skin irritations without the negative effects of redness and peeling.
Kelp - Known for giving skin a healthy glow, kelp is believed to brighten the appearance of skin through oxygenation and detoxification. Its fast absorption rate and re-mineralization restores skin’s moisture levels, improving skin tone and texture. Kelp is also used as a cleanser and soother to help eliminate acne breakouts.
Aloe Vera - Aloe Vera is Mother Nature’s original skin soothing powerhouse. Aloe Vera is made up of a wide range of vitamins, minerals, amino acids, and enzymes, which help to improve the skin’s ability to hydrate itself by rapidly replenishing lost moisture. It also exfoliates dead skin cells, reduces inflammation and promotes healthy, hydrated and smoother-looking skin.
Serious Serum retails for $25 and is available at Urban Waxx, spas and salons around the country, and online at http://www.seriousserum.com.
About Serious Serum
Serious Serum is the best ingrown hair eliminator and skin exfoliant on the market for seriously smooth skin. The all-natural formula combines the proven science of powerful exfoliating Alpha Hydroxy Acids (AHAs), Beta Hydroxy Acid (AHAs), lactic acid, glycolic acid, and salicylic acid with nature’s best skin soothers like aloe, green tea, chamomile, tea tree, kelp and peppermint. This multi-tasking powerhouse serum works on everything from post waxing breakouts and ingrown hairs, while fighting blemishes, dark spots, wrinkles, dry skin and even pesky keratosis pilaris. Serious Serum is free of harsh chemicals, parabens, synthetic fragrances and alcohol, making it acceptable for even the most sensitive skin. For more information about Serious Serum, visit http://www.seriousserum.com or check us out on Facebook and Twitter.
About Urban Waxx
Urban Waxx, Portland Ore.'s favorite spot to get smooth, is a unique salon concept 100% focused on waxing with locations in Northwest Portland, Tanasbourne and SE Division. Committed to over-the-top customer service, the team of “smooth operators” at Urban Waxx are dedicated to the company’s motto: “The best wax you’ll ever have. Seriously.” With nearly two decades of experience in the beauty industry, founder/owner and esthetician Shannon Conley started Urban Waxx in 2006 with the goal to offer the best wax in the business. Today, Urban Waxx performs nearly 20,000 Brazilians each year! Conley also developed Serious Serum, the best ingrown hair eliminator and skin exfoliant on the market for seriously smooth skin. For more information, visit http://www.urbanwaxx.com or check us out on Facebook and Twitter.