Desborough, Northamptonshire (PRWEB) August 24, 2013
Leia attribute this rise to soaring summer temperatures in the UK; as well as more women seeking flattering and fashionable cover-up options for their swimsuits and bikinis.
Leia’s retail website, leialingerie.com, allows women to buy lingerie, as well as swimwear and sportswear online. Leia offer a large range of lingerie and swimwear from brands such as Freya, Fantasie, Elomi, Fauve and Huit - available from a 28-inch to 48-inch back, and from an A to a K cup.
Leia revealed that its most popular swim accessory styles are cover-ups with the versatility to be worn by the pool or teamed with an everyday outfit. The adjustable Freya Swim Gigi jersey maxi dress in black has proven to be one of the website’s biggest accessory sellers.
Freya Swim’s Cha Cha crochet style tunic and Firefly fringed T-shirt have also sold well. Both of these styles are light enough to be worn in hot weather and can be teamed with summer skirts or shorts. Freya’s fashion-focused swimwear collections are available up to a JJ cup, with many cover-up pieces available from extra small to extra large.
Overall, large sizes have been the most popular swim accessory choices on the online boutique. Something which Leia say suggests that women are looking for figure-flattering, light and roomy cover-up options that they know will keep them comfortable and cool, whatever the destination.
Nigel Addison, from Leia lingerie said, “Despite us experiencing a delayed summer, we’re delighted that sales of our swimwear accessories have almost doubled this year. As a lingerie retailer that specialises in catering for the fuller figure and fuller bust, we know our customers want really fashionable and perfectly fitting swimwear and accessories that gives them great support and confidence - and that is versatile from them to wear season after season. With many people planning late summer getaways, we’re looking forward to seeing how our swimwear sales continue.”
Leia has over ninety years of lingerie design experience and allows women to buy lingerie online and buy swimwear online – all whilst offering an affordable boutique experience. Sizes range from an A to a K cup. Leia principally retail through an online store, but they also have boutiques in York and Cardiff, as well as Kent’s Bluewater shopping centre. To find out more about Leia, visit http://www.leialingerie.com/.