New Ways to Bridge the 12 Most Difficult Generation Gaps: A Practical Approach to Organizational and Relational Success from “Leadership Guru” Haydn Shaw

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“Shaw has a vision for organizations empowering people and running with the strengths of each of the generations like no one else I know.” —Stephen M. R. Covey bestselling author of The Speed of Trust and Smart Trust

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“When we understand why another generation thinks the way they do, we are much more likely to appreciate the differences and speak their language,” says Shaw. “We are much more likely to stick together.”

Frustrations have never measured higher in the workplace. Some blame the recession and the fact that there are now more hours to work and less pay. The cost of living and healthcare is rising, but not salaries. Others see how generational conflicts are lowering productivity in organizations as misunderstandings, lack of teamwork, and communication pull teams apart, leaving team members at a loss for resolving issues across the generations. Those same generational tensions show up at home as well.

These tensions are caused by four different generations working side by side in the workplace for more than a decade: the Traditionalists (born before 1945), the Baby Boomers (born 1945–1965), Gen X (born 1965–1980), and the Millennials (born 1980–2000). Time has not solved the issues created by multiple generations in the workplace; it has only magnified them.

In his newly released book, Sticking Points, author Haydn Shaw, a highly sought after speaker and generational expert with over 20 years of experience, identifies the twelve most difficult issues or “sticking points” that cause conflict between the four generations and offers a fresh new approach to creating trust and unity on teams (Tyndale House Publishers, August 2013).

Using stories from the workplace and home front, Shaw writes about the best way to navigate generational conflict on teams and among coworkers. He addresses sticking points that include differing attitudes toward work hours, social media, respect, and wearing flip flops at the office. With humor and insightful analysis, Shaw examines how these differences can be leveraged, not only in the workplace, but in families, schools, religious organizations and the greater community.

“When we understand why another generation thinks the way they do, we are much more likely to appreciate the differences and speak their language,” says Shaw. “We are much more likely to stick together.” Learning to work together and stick together around these twelve sticking points will empower employees, improve communication, and ultimately generate success.

Praise for Sticking Points

“Sticking Points helps readers sort out how to get all four generations working together rather than complaining about each other. Very insightful and well balanced.”
—Ken Blanchard, coauthor of The One Minute Manager® and Trust Works!

“Johnsonville Sausage has always been about the people who ensure we produce the highest-quality products. When Haydn spoke to our leaders, he got us thinking about generational differences in new ways that help us better attract and empower employees of all generations. I’m glad he’s put the insights he shared with us into a book that can help thousands of others. You need this powerful book.”
—Ralph C. Stayer, CEO and owner of Johnsonville Sausage

About the Author
Haydn Shaw is a leading expert on understanding generational differences and transforming negative work environments and employees. He has spoken to over 100,000 people with more than 1,500 businesses, not-for-profits, and governmental organizations. He is a full-time speaker and consultant for FranklinCovey, specializing in leadership, trust, and personal productivity methodologies. Hailed as a “leadership guru” by the Washington Post, he has delivered hundreds of convention keynotes or intimate off-site sessions. Haydn lives with his wife, Laurie, and their four teenagers in a multigenerational household in Illinois.

Tyndale House Publishers, founded in 1962, is one of the largest privately held Christian publishers of books, Bibles, and digital media in the world. Tyndale is the publisher of many New York Times bestsellers and contributes its dividends and a portion of its profits to the nonprofit Tyndale Foundation, which makes grants to help meet the physical and spiritual needs of people around the world.

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Andrea Martin
Tyndale House Publishers
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