DNA Response Names Tom Czar to Advisory Board

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DNA Response, Inc., (DNA) a multi-channel commerce company, has named Tom Czar, President of Media One Products, as a member of their advisory board.

Tom Czar Appointed to DNA Response Advisory Board

Tom Czar Appointed to DNA Response Advisory Board

According to Ranjit Mulgaonkar, CEO of DNA Response, “Having Tom on our advisory board will help our company and our clients. His knowledge of home shopping TV network is second to none. Media One’s home shopping clients may benefit by selling through other channels that DNA Response can help them with. This is a mutually beneficial alliance.”

Tom Czar is a hands-on, highly successful electronic retail/home shopping product representative. In fact, Media One Products was awarded the 2007 QStar Broadcasting Teamwork Award by QVC, a distinguishing honor. In 2008, Media One was nominated again for this prestigious award. In 2009, Media One was nominated for the QVC QStar Multi-Channel Teamwork Award. In 2011, Tom Czar was selected to sit on QVC’s Vendor Advisory Board.

“Consumer product manufacturers are very familiar with selling their products on home shopping TV networks. Some of them have an interest in selling through additional online channels, but are not sure how to proceed. DNA Response works on a pay-for-performance basis to sell products through all types of online and offline channels. The alliance between Media One Products and DNA Response provides one-stop-shopping for consumer product distribution across all channels,” says Tom Czar.

About DNA Response, Inc.
DNA Response, Inc. (DNA,) was founded by executives from Amazon.com, and helps consumer product manufacturers rapidly increase sales through multiple online channels, on a pay-for-performance basis. DNA helps its clients sell products directly to consumers through 19+ online marketplaces, custom-built e-stores, direct response TV, home shopping networks, popular TV shows, home shopping TV networks, big box e-tailers and deal sites. DNA provides online marketing and unified order management for processing and fulfilling orders, and a dashboard so clients can see what is happening with their online business in real time. DNA’s turnkey solution helps its clients generate incremental revenue while reducing operating costs

About Media One Products
Media One Products is a leader in developing and implementing winning sales and marketing strategies via the electronic retail/home shopping networks. Their successful product campaigns have aired on QVC-USA, QVC-UK, and QVC-Germany.

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Dennis Palmer
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