Frederick Vallaeys, Former Google AdWords Evangelist Explains AdWords Quality Score

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Mr. Vallaeys, formerly Google's AdWords Evangelist, discusses AdWords Quality Score on Marketing Nirvana with best-selling AdWords author Brad Geddes. This podcast will help AdWords advertisers better understand one of the key elements for getting a higher rank and a lower CPC.

Frederick Vallaeys who served as Google's AdWords Evangelist until 2012 will discuss the latest findings about Quality Score on the "Marketing Nirvana" show hosted by Brad Geddes, author of "Advanced Google AdWords."

The podcast will cover topics including the recent algorithm change to Quality Score and whether 7 is still the number to aim for. Mr. Vallaeys will also discuss CTR, ad relevance and landing page experience, the three main factors that Google uses to calculate the score and provide insights into how to improve these elements.

By understanding the elements of Quality Score, advertisers can optimize their account performance and get a higher ad rank and lower CPC for their ads. Mr. Vallaeys' company, Optmyzr, provides AdWords automation and reporting tools including a historical Quality Score tracker. This tool allows advertisers to monitor their optimization progress and correlate account changes to QS changes.

The show will air on WebmasterRadio.FM on Monday, September 9th at noon Eastern Standard Time. It will also be available afterwards for playback from the WebmasterRadio.FM archives.

About Optmyzr

Optmyzr is an SEM tools company started by former Google and Microsoft employees. They build tools that analyze search marketing campaign performance and recommend actions for improving or "optimizing" the performance based on industry standard best practices for AdWords account management.

About Frederick Vallaeys

Frederick was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as Google’s AdWords Evangelist. As a technologist at heart, he’s always on the lookout for ways that technology can simplify the lives of marketers. As a founding member of the team that created the AdWords Editor, an industry-favorite tool for making AdWords account management more efficient, he knows what it takes to simplify managing AdWords and as a co-founder at Optmyzr, he hopes to continue creating world-class online marketing products.

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Frederick Vallaeys
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