Palo Alto, California (PRWEB) August 27, 2013
Making AdWords accounts perform better by reducing costs and increasing the number of conversions is often done through manual optimizations. Optmyzr has taken the best optimization practices and turned them into automated One-Click Optimizations™ that can be done in as little as 60 seconds.
Frederick Vallaeys, one of the founders of Optmyzr found that many of the best account managers and optimizers are manually repeating very similar steps for optimizing AdWords search marketing accounts. The manual steps of the process seemed wasteful so Optmyzr decided to automate them.
Now all the data collection and manipulation that is normally done in spreadsheets is handled by the Optmyzr system and the account managers can simply tweak the dials to produce the desired outcomes. By applying the default algorithms that are used by the best optimizers, even novice AdWords users can quickly achieve great results for their campaigns.
The current set of One-Click Optimizations™ includes the Conversion Lasso™ which utilizes search query data to recommend new keywords to add to the account; the First Page Bridger™ which finds small bid increments that can have a large impact on impressions; and the Traffic Sculptor™ which ensures that advertisers' intended ads show rather than related ads that rank higher because of a higher CPC.
Optmyzr is an SEM tools company started by former Google and Microsoft employees. They build tools that analyze search marketing campaign performance and recommend actions for improving or “optimizing” the performance based on industry standard best practices for AdWords account management.