Besttoolbars Announces Release of Mobile Cashback Framework as Research Confirms Mobile Traffic Plays Important Role in E-Commerce

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BestToolBars has announced the launch of a brand new mobile cashback framework for iPad. The innovative mobile app gives the user the same shopping experience on their tablet as they enjoy on their browser, with a cashback browser plug in installed and running each time the user searches the Web.

Mobile Cashback iPad App

Mobile Cashback

Tablets account for well over 40% of mobile traffic to e-commerce sites with tablet shoppers also spending 50% more on average order value than smartphone users, and 20% more than PC shoppers.

BestToolBars has announced the launch of a brand new mobile cashback framework for iPad. The innovative mobile app gives the user the same shopping experience on their tablet as they enjoy on their browser, with a cashback browser plug in installed and running each time the user searches the Web.

The launch of the mobile cashback app development framework follows recent research by Business Insider. Published in May of this year, the report, entitled As Mobile Commerce Explodes, Brands Embrace Mobile Coupons And Catalogues found that mobile devices are playing an increasingly important role in online purchases. Figures from comScore quoted in the report highlight the fact that in late 2010, mobile commerce made up just 3% of ecommerce overall, but by December 2012, the figure was into double digits and measured at 11% of all retail purchases online.

The report goes on to state that although tablets only currently record a 25% penetration rate amongst US adults, they account for well over 40% of mobile traffic to e-commerce sites with tablet shoppers also spending 50% more on average order value than smartphone users, and 20% more than PC shoppers.

Vladimir Zhukov, Head of Marketing at Besttoolbars said, “We were aware of the increasing popularity of shopping via mobile device but this study really confirms just how fast the trend has mushroomed and just how much money is being spent by tablet users every day. We work extensively with online cashback companies and wanted to create a product that would allow them to tap into this new behavioral arc, leading to the creation of the new BestToolBars mobile framework.”

Based on its extensive experience obtained developing browser plugins for online cashback companies and timed to capitalize on the increasing popularity of shopping via mobile devices such as tablets, BestToolBars’ new mobile app framework is a first in the marketplace. It has poured all of its knowledge of the browser extensions and add-on fields into the mobile app for cashback companies, creating an easy to use, efficient and entirely mobile solution.

Using code developed in-house by the BestToolBars team, the company is now able to help online cashback companies develop their own Mobile Cashback apps to reap the benefits of the growing mobile e-commerce market.

To find out more about Besttoolbars and its new mobile cashback app development framework please visit http://www.besttoolbars.net/.

About Besttoolbars: Besttoolbars is a company well known for creating browser toolbars and add-ons. It has worked with an array of global brands, from start-ups to high-profile Fortune 500 corporations including Amazon, Skype, IBM, DHL, TNT and Intel. More than 7000 companies currently use solutions created on the Besttoolbars platform. Its product line includes:

Toolbar Studio: IDE for designing toolbars for Internet Explorer and Firefox.
Add-ons Framework: Framework for building add-ons for Internet Explorer, Firefox, Chrome, Safari, and Opera.

Besttoolbars also offers a number of services to help businesses integrate their products with desktops and mobile phones. It provides custom browser development, add-ons, add-ins and mobile app development.

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Jeff Camara
Besttoolbars
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