New York, NY (PRWEB) August 26, 2013
Champagnes Piper-Heidsieck and Charles Heidsieck today announced the appointment of boutique lifestyle PR firm Allen/Cooper Enterprises as agency-of-record for the two venerable sparkling wine brands. The agency has been selected to raise awareness about the champagne brands’ history, heritage and quality via media relations, events and influencer seeding.
Founded in 2011, Allen/Cooper Enterprises is a communications, exhibitions, and events management company that specializes in luxury lifestyle and arts clientele.
“The duo’s extensive experience with wine and spirits --particularly in the champagne realm-- will enable us to continue to raise awareness about Piper-Heidsieck’s and Charles Heidsieck’s excellence and quality,” said Cécile Bonnefond, CEO of Champagnes Piper-Heidsieck and Charles Heidsieck. “We look forward to working with the Allen/Cooper team in what we believe will be a long and fruitful partnership.”
“We’re honored to become a part of the highly accomplished and talented Piper-Heidsieck and Charles Heidsieck teams,” said Helen Allen, co-founder and principal of Allen/Cooper Enterprises. Her business partner, ACE Co-Founder and Principal Meryl Weinsaft Cooper added, “It’s an exciting time for both brands as they work to expand their reach and market share. We look forward to ensuring that both champagnes continue to receive the attention and accolades they deserve.”
ABOUT CHAMPAGNE PIPER-HEIDSIECK
In 1785, Florens-Louis Heidsieck created the first cuvée of the Piper-Heidsieck House. Throughout history, the House has been synonymous with quality, culture, boldness and style. From the outset, Piper-Heidsieck received royal support of Queen Marie Antoinette and, throughout history, has garnered favor among and celebrated the best in the art, fashion and design worlds. From Carl Fabergé --the Russian Tsar’s personal jeweler-- to fashion icons Jean Paul Gaultier and Christian Louboutin, its commitment to creativity is evident in its ongoing collaborations with some of the world’s most renowned artists.
One of the world’s most awarded champagnes, it benefits from the expertise of celebrated winemaker, Régis Camus. Camus was recently named “Sparkling Winemaker of the Year” at the 2013 International Wine Challenge in London. This marks the eighth time the Cellar Master has received this award, and the seventh consecutive year he has received this honor.
Piper-Heidsieck remains one of the eponymous region’s most outstanding wines, and is the only non-vintage champagne to earn a spot on Wine Spectator’s Top 100 list of 2012. It is imported by Rémy Cointreau, USA, Inc. For more information visit: http://piper-heidsieck.com and https://www.facebook.com/ChampagnePiperHeidsieck/.
ABOUT CHAMPAGNE CHARLES HEIDSIECK
Since its inception in 1851, authenticity, refinement and ingenuity have been the core values of Champagne Charles Heidsieck. The highly decorated and respected brand was founded by Charles “Champagne Charlie” Heidsieck, the 19th-century French wine merchant, world-traveler and bold businessman credited as the first champagne purveyor to develop business in the United States.
A long-held, family-run business, the House remained under the management of Heidsieck’s descendants until the 1980s, when it transferred to the Hériard-Dubreuil family, and then, in 2011, to the Descours family. In 2012, Thierry Roset, a 24-year veteran with the House, was appointed Chef de Cave.
It is due, in large part to his leadership that, Charles Heidsieck is one of the highest rated Champagnes in the world today, winning 11 Grand Or medals, 32 trophies, and 37 Gold medals between 2008 and 2011, as well as consistently earning 95-100 point ratings from Wine Spectator and other industry publications. It continues to be the go-to champagne brand for in-the-know enthusiasts and gourmands. Champagne Charles Heidsieck is imported by Rémy Cointreau, USA, Inc. For more information visit: http://charlesheidsieck.com and https://www.facebook.com/champagne.charles.heidsieck/.
ABOUT ALLEN/COOPER ENTERPRISES
Founded in 2011, Allen/Cooper Enterprises is a communications, exhibitions and events management company specializing in cultural and luxury lifestyle clients. Company principals Helen Allen and Meryl Weinsaft Cooper bring a combined 30-plus years of experience in the lifestyle communication realm, having worked with companies and clients including Veuve Clicquot, Belvedere Vodka, Appleton Rum, Hop City Brewery, Purity® Vodka, Tourism New South Wales, PULSE Contemporary Art Fairs, Viceroy Hotels, Gaiam, Ritz Carlton Hotels, 10 Cane Rum, The Brooklyn Museum, FAILE, Rekorderlig Cider, artMRKT Productions, PBS, National Geographic Channel, Harley Davidson and more. For additional information visit: http://www.allencooperenterprises.com/.
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