London, UK (PRWEB) August 23, 2013
Due to challenging economic circumstances, the beer market in the Philippines was generally flat and fairly non-eventful in 2012 with limited NPD. Of the top five umbrella brands controlling nearly 100% of the market, only Red Horse (San Miguel Philippines) managed to see growth. As a result the leading brewer maintained volumes whilst the competition suffered minor, but only minor, sales contractions. Asia Brewery has also indicated strong opposition against proposed measures that would impose a 140% increase in taxes on low-priced beer, which represent the bulk of sales, amid publicly reports fears that such a measure would lead to a collapse of the market. This has cast a shadow of concern over the beer category in the Philippines for 2013, but with a full picture of its consequences yet to be resolute.
Red Horse, the extra strong lager sold by San Miguel Philippines, is the outstanding brand in terms of volume and achieved the greatest increase in incremental volume last year as most of the competition saw sales dip. Its market share increased by one percentage point rising up to just under 56% of category sales. Stable mate San Miguel did not fair so positively. Whilst the recently introduced (2011) flavored variants expanded well off their low base, the only other variant to see any gain was San Mig Light. It appeals to the calorie-conscious, although it carries an Abv of 5%.
Comprehensive research study “Philippines Beer Market Insights 2013” worked out by Canadean has been recently published by Market Publishers Ltd.
Title: Philippines Beer Market Insights 2013
Published: July, 2013
Price: US$ 2,662.00
The report draws up an elaborate picture of the beer market in the Philippines. It highlights the historic background of the industry and characterizes the actual market state, scrutinizes the predominant market trends, and also discusses the important industry issues. The research study uncovers vital data on the market dynamics, structure and size; sheds light on the legislation and taxation; contains historical and present consumption statistics. The report discloses exports and imports dynamics; covers distribution, pricing and packaging trends; offers an insightful review of the competitive scenario and provides details on the major market players including brewers, retailers and distributors of beer.
More in-demand research reports by Canadean can be found at http://marketpublishers.com/members/canadean/info.html.
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